Marketing
| Marketing
| MarketingAre CFOs and CMOs able to effectively handle role reversals? : Report Are CFOs and CMOs able to effectively handle role reversals?Marketing InteractiveAccountability on Advertising to Sales Ratios - Marketing budget forecasting has moved from "What did we pay last year?" to "What's the optimal percent of revenue to invest in marketing?" - and marketers are becoming active participants in this discussion. |
| MarketingComparing the ROI of Content Marketing and Native Advertising : StudyMany companies today rely on content marketing and native advertising to gain visibility for their brand -- after all, 70% of people say they'd rather learn about products through content rather than through traditional advertising. But is either content marketing or native advertising a surefire way to boost brand awareness? And which one offers more bang for the buck? |
| TradeBriefs Publications are read by over 10,00,000 Industry Executives |
No comments:
Post a Comment