Franchise
| | | FranchiseHow you can use incentives to raise the visibility of your brand and establish positive connectionsAn incentive is defined as "something that motivates or encourages one to take action". Taste Holdings has recognised the significant potential of incentives to achieve a variety of positive outcomes within its franchisees' businesses, both in terms of increasing brand visibility and sales, and strengthening, retaining and motivating the employee body. Lindy Taoushiani, Divisional Marketing Executive at Taste Holdings, says incentives can also reward customers for their loyalty to the brand. |
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HR
| HRInterview with Sunny Verghese, CEO and MD of Olam Africa Agribusiness MagazineYou know China and India can be looking at consolidating farm holdings, and being self-sufficient in food. But sub-Saharan Africa has a comparative production advantage for key food commodities. |
| | HRThe 4 Es of Engagement Employee engagement is key to company performance, leading to positive effects such as higher productivity, improved work quality, and decreased job turnover. According to the Gallup research team, "A job has the potential to be at the heart of a great life, but only if its holder is engaged at work." |
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Marketing$30 billion worth marketing spends up for grabs globally : Action in India heats up $30 billion worth marketing spends up for grabs globally: Action in India heats upExchange4MediaMajority of global brands are in the midst of global media reviews, including Johnson &Johnson, Mondelez, Volkswagen, Citibank, Unilever, Coca-Cola, Proctor and Gamble, 21st Century Fox, Sony Pictures, Loreal, GSK and Corona. Out of these Johnson |
| Marketing
| Marketing
| Marketing
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