Blog Sree Vijaykumar | From the Editor's Desk What will become increasingly apparent to everyone is that Amazon and Flipkart are not even running the same race anymore. Amazon has settled into the confident, energy conservation gait of a long distance marathoner, and will just put its head down and execute its 10 year blueprint for India, while Flipkart is running a 1,000 meter relay - in a hurry to get to the next milestone - whether it's GMV, break-even or the next funding round. The quality of the capital on its balance sheet forces this behaviour. So you'll probably see Flipkart run faster than Amazon for now - using all its energy to prove it can grow out of the problem. The pilot is jettisoning the cargo and at the same time adjusting the jet-fuel mixture and trying to achieve take off. More in this Founding Fuel piece on what could be next for Indian e-commerce firms.
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