   
 | From the Editor's Desk
How to Scale a Magical Experience: 4 Lessons from Airbnb's Brian Chesky
Over the last 20 years, I've worked on or invested in many companies that scaled to 100 million users or more. And just about every entrepreneur I meet with has that ambition as they get started. But here's the thing: You don't start with 100 million users. You start with a few. And in many ways, the best way to begin is to stop thinking big, and start thinking small. Hand serve your customers. Win them over, one by one. And don't stop until you know exactly what they want.
That's what Brian Chesky did. As co-founder and CEO of Airbnb, Brian's early work was more akin to a traveling salesman. He went door-to-door, meeting Airbnb hosts in person, taking photographs of their space, and learning what they did and didn't like about his product.
Continued here
Advertisers of the day
Wharton Business Analytics Team: Wharton's Business Analytics Program (Online)
EMERITUS on Behalf of Columbia Business School Exec Ed: Enroll for the two-month Value Investing (Online) program
Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails. | | EcommerceEcommerceEcommerceHow do they really know? That's the question that immediately comes to mind in reviewing the top-level data from Voxpro's recent survey of customers and their relationship with chatbots. The data show that 68 percent of consumers haven't used chatbots to contact a brand. About 1,000 people answered the survey. How reliable is that number, though? I'm not disrespecting Voxpro -- just the opposite. 1 More Ecommerce StoriesDigital |
|
|
|
No comments:
Post a Comment