 | The 6 Principles of Persuasion by Dr Robert Cialdini
Researchers have been studying the factors that influence us to say "yes" to the requests of others for over 60 years. There can be no doubt that there's a science to how we are persuaded, and a lot of the science is surprising. When making a decision, it would be nice to think that people consider all the available information in order to guide their thinking. But the reality is very often different. In the increasingly overloaded lives we lead, more than ever we need shortcuts or rules of thumb to guide our decision-making. My own research has identified just six of these shortcuts as universals that guide human behavior, they are:
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|  | More Startups Have an Unfamiliar Message for Venture Capitalists: Get Lost
On a sunny Saturday morning in New York a few months ago, a group of 50 start-up founders gathered in the dank basement of a Lower East Side bar. They scribbled notes at long tables, sipping coffee and LaCroix while a stack of pizza boxes emanated the odor of hot garlic. One by one, they gave testimonials taking aim at something nearly sacred in the technology industry: venture capital.
Josh Haas, the co-founder of Bubble, a software-writing start-up, told the group that he and venture capitalists "were pretty much totally on different wavelengths" about the trajectory of his business.
Seph Skerritt, the founder of Proper Cloth, a clothing company, said that the hype around raising money was a trap. "They try to make you feel inferior if you're not playing that game," he said.
The event had been organized by Frank Denbow, 33, a fixture of New York's tech scene and the founder of T-shirt start-up Inka.io, to bring together start-up founders who have begun to question the investment framework that has supercharged their field. By encouraging companies to expand too quickly, Mr. Denbow said, venture capital can make them "accelerate straight into the ground."
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