   
 | From the Editor's Desk
How Corporations Can Better Work With Startups One way that corporations spur innovation is by working with startups - through mechanisms such as corporate accelerators, venture builders and venture clients. Since 2013 the number of corporate investments in startups has nearly tripled from 980 in 2013 to 2,795 in 2018, and their value has risen from $19 to $180 billion, according to GCV Analytics, a company that tracks corporate venturing deals.
Yet the success rate of these initiatives is low. Research we conducted with chief innovation officers (CINOs) and others in similar roles in the United States, Asia and Europe, shows that around three quarters of corporate innovation initiatives fail to deliver the desired results. Failed projects don’t help a company fend off hungry, agile competitors.
To discover the challenges that arise in these initiatives, we talked to more than 120 CINOs in 22 sectors. They shared the challenges that derailed (or threatened to derail) their projects and described the approaches they deployed to surmount them. We found that three strategies are proving effective against 80% of the major issues.
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Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails. | | MarketingMarketing7 More Marketing StoriesPoliticsPolitics10 More Politics StoriesSportsSports22 More Sports StoriesEntertainmentEntertainment17 More Entertainment StoriesWorkWork13 More Work StoriesLifeLife14 More Life StoriesRetailRetail13 More Retail StoriesTelecomTelecom6 More Telecom StoriesFinanceFinanceFood/FMCGFood/FMCG3 More Food/FMCG StoriesSoftwareHere's how much an IT employee makes in different countriesThe IT sector has been projecting the highest salaries in the US. India ranks sixth on the global charts for the highest-paid salaries in India. According to World Economic Forum, the IT sector is expected to create nearly 133 million new jobs by 2022. SoftwareEcommerceEcommerce47 More Ecommerce StoriesDigitalDigitalFranchiseFranchiseMcDonald's new global menu items taste too much like homeJust like your rich but aimless freshman-year roommate, McDonald's is taking the summer to go abroad and find itself. Last week, the company debuted four limited-time menu items imported from its international franchises: There's cheesy bacon fries from Australia, a tomato mozzarella chicken sandwich from Canada, a stroopwafel McFlurry from the Netherlands, and a Grand McExtreme Bacon Burger from Spain. But it's kind of like the student who boasts of his formative and culturally inspiring time studying abroad, but who only hung out with Americans. With the exception of the stroopwafels, what do any of these standard fast food ingredients have to do with any of the countries with which they are associated? And how are they any different from anything that would appear on the regular American McDonald's menu? "Listen," you can almost hear McDonald's sighing exasperatedly, "I know it's hard for you to understand because you haven't been to Madrid," a city where McDonald's spent its time drinking cheap beer, clubbing and hooking up with a girl named Christine who goes to Ohio State, instead of seeing the Reina Sofia and trying cocido Madrileño. McDonald's tweaks its menu to suit regional tastes abroad. That's why there are chicken, not beef, burgers at McDonald's in India and no pork products sold in franchises in Muslim countries. But even abroad, McDonald's is still McDonald's, and it reflects a distinctly American taste. These four selections were chosen because they are popular in their respective countries - and maybe they're popular there because they're quintessentially McDonald's and represent quintessentially American fast food. McDonald's international menus tell us more about what citizens of those countries think about American food than they tell Americans about local flavor. The Grand McExtreme, for... 3 More Franchise StoriesHR |
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