August 26, 2019 - On the fast track to drive online leads to real sales

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Invite Friends   From the Editor's Desk Niksen Is the Dutch Lifestyle Concept of Doing Nothing- And You're About to See It Everywhere First there was hygge, the Danish concept that made staying in and getting cozy cool. Then there was lagom, the Swedish mindset of approaching life with an "everything in moderation" mindset. Now there's another Northern European trend that's being embraced as a way to combat our increasingly busy and often stressful lives: niksen. The Dutch concept is as simple as, well, doing nothing. Continued here Read TradeBriefs every day, for the top insight! Advertisers of the day Columbia Business School: Executive Program in Management | Starts Nov 2019 | Apply Now to get early application benefit of USD $3000 Columbia Business School: Apply for Digital Business Leadership Program | Alumni Benefits | Avail USD $3000 early application benefit Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails.     Ecommerce On the fast track to drive online leads to real sales Sales tech startup Lucep finds the missing piece of the marketing puzzle for makers of cars and bikes.Digitization accelerates the process of capturing and following up on leads. Insurance firms are also trying out this system Ecommerce Alibaba hits pause on fresh India investments Firm's India investment team mandated to manage only existing portfolio.Alibaba is yet to exit any of its investments in India, unlike other investors such as SoftBank and Tiger Global 1 More Ecommerce Stories Digital Alibaba hits pause on fresh India investments Firm's India investment team mandated to manage only existing portfolio.Alibaba is yet to exit any of its investments in India, unlike other investors such as SoftBank and Tiger Global Digital 'India caught on with influencer marketing a little late': Chtrbox CEO In an exclusive interview with Republic World, Pranay Swarup, co-founder and CEO of Chtrbox spoke about influencer marketing and where is it in India today 10 More Digital Stories Franchise Massive to add 12 new restaurants In 2017, private equity fund Gaja Capital invested Rs 160 crore in Massive Restaurants. The restaurant chain, founded in 2013, previously raised Rs 60 crore from Everstone Capital that has also invested in Burger King India. Franchise Leisure Hotels Group to diversify into hostel and resitel segments According to travel portal Booking.com, India is among the fastest-growing markets in terms of addition of alternative accommodation platforms 2 More Franchise Stories HR How retail investors tripped up on Yes Bank – Zerodha CEO releases data in blog post Zerodha CEO said 2 lakh people out of the 7 lakh who have demat accounts with Zerodha, hold Yes Bank stock and his clients are collectively sitting on an unrealised loss of over 59% in the stock. Yes Bank has fallen 84.75% over the past year. HR Elon Musk Should Resign As CEO, Says Top Tesla Investor A top investor in the electric vehicle maker Tesla stressed Elon Musk needs to step down as the CEO as his tweets can be harmful to Tesla 36 More HR Stories Logistics When elephants were on payroll of Indian Railways For a city that had no native elephants, with in 200 miles, Madras has a long and interesting history of pachyderm chronicles, according to historian Logistics South America's Synergy Evinces interest in Jet Airways Majority shareholder in Colombian carrier Avianca submits EoI after Aug 10 deadline; RP to seek Jet creditors nod. 10 More Logistics Stories Construction Office real estate is defying the slowdown Driven by blockbuster deals and global interest, office realty is booming in an otherwise gloomy economic climate.The world of premium office space is more scrupulous than the business model of an average developer in Noida, compelling investors to chase investment-ready assets in the top cities Construction Puravankara plans bumper rollout of affordable projects this fiscal year Provident plans to launch 6 projects this financial year, spanning up to 8.21 million sq. ft.With new launches, Provident will occupy 70% of the firm's total share in terms of project size 11 More Construction Stories Marketing From Mont Blanc pens to Patek Phillipe watches: Arun Jaitley's love for high-end brands Described with an endless list of adjectives in his close to five-decades-long political career -- a seasoned politician, man for all seasons, an astute lawyer or a raconteur with innumerable friends across party lines -- the one little talked about facet of Jaitley was his love for high-end brands. Marketing On the fast track to drive online leads to real sales Sales tech startup Lucep finds the missing piece of the marketing puzzle for makers of cars and bikes.Digitization accelerates the process of capturing and following up on leads. Insurance firms are also trying out this system 3 More Marketing Stories Politics Arun Jaitley's Death Marks The End Of Delhi-4 Era In BJP BJP stalwart Arun Jaitley's death marks an end of 'Delhi-4' era, a high-profile group of four second-line leaders who effectively ran the show from 2004 till 2014. Politics PM Modi, In France To Attend G7 Summit, Meets UN Chief Prime Minister Narendra Modi on Sunday met UN Secretary General Antonio Guterres in France and held talks on a wide range of issues. 21 More Politics Stories Sports BWF World Championships 2019 Final Highlights: PV Sindhu bags gold after beating Nozomi Okuhara BWF World Championships 2019 Final Highlights: PV Sindhu took the game in straight games against the World No. 4 Nozomi Okuhara after a dominant performance. Sports Sumit Nagal to clash against Roger Federer in dream Grand Slam debut Sumit Nagal became the fifth Indian player to feature in a Grand Slam singles main draw in this decade. Somdev Devvarman, Yuki Bhambri, Saketh Myneni, and Prajnesh Gunneswaran are the only ones who have played at Tennis Majors.  17 More Sports Stories Entertainment Journey to 100 million users: How Tencent-backed Gaana topped India's music-streaming market and is now looking to monetise big In an exclusive interaction with YourStory, Gaana CEO Prashan Agarwal talks about the Times Internet-owned music-streaming company's learnings, product innovations, future plans, and more. Entertainment Scarlett Johansson tops Forbes' highest-paid actresses list Spurred by the success of her summer Marvel film Avenger: Endgame, Scarlett Johansson's earning reached 56 million dollars. She has reportedly also secured a fat paycheck for her upcoming Black Widow movie from Disney's Marvel Studios. 15 More Entertainment Stories Work Amazon has signed a deal that could give it a huge edge over Walmart in India Amazon and Future Group could build an effective omnichannel retail play. Work Various cesses levied by the Modi government are squeezing Indian state budgets A cess is simply a tax earmarked to a particular purpose. 19 More Work Stories Life Getting trolled is a small price to pay to get information out of Kashmir, says activist Shehla Rashid It isn't about me. Life India's public broadcaster aims to bust sex taboos with "Condom Baba Ka Dhaba" The 30-minute show airs every Saturday and Sunday at 9:30 pm. 7 More Life Stories Retail Govt likely to relax local sourcing norms for FDI in single brand retail Sitharaman in her Budget speech had said that local sourcing norms will be eased Retail RIL plans Diwali launch of 'new commerce' venture Reliance Retail plans 2-phase rollout with the full-fledged launch scheduled in Dec-Jan.New commerce is Reliance's offline-to-online initiative to link stakeholders via technology 11 More Retail Stories Telecom Since 2014 Mobile data price down by 95% but revenue up 2.5 times : TRAI TRAI has released a new report on wireless data usage in the country. Telecom 5G trials: China aggression will work against Huawei, say India officials In May, the Chinese commerce ministry had stated that Beijing was preparing an "unreliable entity list" that will include organisations that block supplies to Chinese companies for non-commercial reasons or otherwise damage their interests. 6 More Telecom Stories Finance 7-Cent Biscuits Are Too Pricey for Indian Workers Finance Gap in pay of private and public bank chiefs widens The difference in daily salaries in FY17 was ₹1.7 lakh, compared with ₹2.4 lakh now.The gap in salaries is evident across the banks such as PNB, BoB, BoI and Union Bank 13 More Finance Stories Food/FMCG Amul to add over 50 dairy products in the next two years The Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets dairy products under the 'Amul' brand, is looking at 40-60 new value-added dairy products over the next two years. The launch Food/FMCG Nestle India Defied The Slowdown. Here's How… What helped Nestle India beat the slowdown blues... 6 More Food/FMCG Stories Software Our vision is to be number one infrastructure provider: Dell's Rajesh Janey Rajesh Janey said Global Alliances works with partners, alliances like cloud service providers, systems integrators, strategic outsourcers to deliver solutions both on and off premise. Janey said Alliance Partners' global revenue is $11.1 bn in FY19 with 580 plus team member across 27 countries Software What Tom Friedman got wrong about India's economy — and America's 5 More Software Stories TradeBriefs Publications are read by over 10,00,000 Industry Executives About Us  |  Advertise Privacy Policy    Unsubscribe You are receiving this mail because of your subscription with TradeBriefs. 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