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Blog Sree Vijaykumar | From the Editor's Desk Good bosses switch between two leadership styles, dominance and prestige. Leading through dominance means influencing others by being assertive and leveraging one's power and formal authority. Leading through prestige means displaying one's knowledge and expertise and encouraging others to follow. More in this HBR article.
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Marketing17 Marketing Trends To Watch Out For In 2017 December is the time of year when every strategist should be giving a good hard look at the past year’s performance. After all, if you’re not paying attention to what has worked (or hasn’t worked) over the past 12 months, how are you going to know what to adjust in the months to come? |
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