January 9, 2019 - Multinational corporations asked to pay 15% higher tax on ad spend

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Invite Friends   From the Editor's Desk How India will consume in 2030: 10 mega trends - WEF The Future of Consumption in Fast-Growth Consumer Markets, a project in collaboration with Bain & Company, focuses on the emerging markets that comprise more than 40% of the world's population. After studying China in 2017, for 2018 it turned its attention to India. India is one of the fastest-growing economies in the world. By 2030, it is on course to witness a 4x growth in consumer spend. It will remain one of the youngest nations on the planet and will be home to more than one billion internet users. The new Indian consumer will be richer and more willing to spend, and unlike her predecessors, she will have very specific preferences. The following 10 mega trends for India in 2030 can help businesses and policy leaders envision the India of the future. Continued here Advertisers of the day Wharton Business Analytics Team: Wharton's Business Analytics Program (Online) EMERITUS on Behalf of Columbia Business School Exec Ed: Enroll for the two-month Value Investing (Online) program Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails.     Marketing Multinational corporations asked to pay 15% higher tax on ad spend The worry, say people close to the tax department, is that while multinationals are benefiting from brand building, India wont get anything of total tax paid on possible sale of the brand. Marketing Ad man Sourabh Mishra, legal expert Indranil Banerjee merge consultancy services Beginning with branding and legal, Azendor will later expand into verticals like business consulting, finance and human resources. Marketing White Rivers Media bags the digital mandate for Red Chillies Entertainment White Rivers Media is a full-service creative digital agency co-founded by Shrenik Gandhi and Mitesh Kothari. 763 More Marketing Stories Why TV will undergo a year of rapid marketing evolution Ad Age is the leading global source of news, intelligence and conversation for marketing and media communities -- get all the breaking news, right now. Politics Lok Sabha passes citizenship bill amid opposition protest Opposition parties may push for the bill to be referred to a select panel for review Politics Swachh Bharat Abhiyan: Why India's toilet data is too good to be true Swachh Bharat Abhiyan has increased access to toilets and reduced open defecation in India but not to the extent that the government claims, shows a study. Politics Another BJP Ally Zoramthanga Opposes Citizenship Amendment Bill After Meghalaya Chief Minister Conrad Sangma threatened to sever ties with the BJP over the passage of Citizenship (Amendment) Bill, 2016, in parliament, Mizoram Chief Minister Zoramthanga, another BJP partner in the northeast, has expressed his dissatisfaction. 18 More Politics Stories India's GDP set to eclipse US' by 2030: StanChart Seven of the world's top 10 economies by 2030 will likely be current emerging markets, with China emerging as the largest by next year itself, according to Standard Chartered's long-term forecasts Sports Cheteshwar Pujara: A different ball game Cheteshwar Pujara made the archaic fashionable as he blocked his way into the record books and proved to be the difference between the sides. Sports IPL 2019 to be played entirely in India, will begin on March 23 The full schedule likely in February but Chennai will host the tournament opener and the final Sports India vs Australia: Virat Kohli's men are India's best fast-bowling, fielding team but not batting, reckons Ian Chappell Former Australia captain Ian Chappell feels the Virat Kohli-led side is India's best in pace bowling and fielding but it is nowhere close to being the best in batting. 14 More Sports Stories AFC Asian Cup 2019: 'India should play safe against UAE,' says Shyam Thapa The AIFF technical committee chairman lauded the Indian national team for their performance against Thailand... Entertainment Information and Broadcasting Ministry proposes strict penalties to combat film piracy Any person, who without the written authorisation of the copyright owner, uses any recording device to make or transmit a copy of visual recording or sound recording of a film, or attempts to make or transmit, or abet the making or transmission of such a copy, will be liable for punishment. Entertainment How Gaana became India's top audio-streaming music service There has been some debate There has been some debate over the title of India's top music audio-streaming service, with multiple companies staking their claim. Entertainment Kapil Sharma took a massive pay cut for The Kapil Sharma Show. Here's what Krushna Abhishek has to say Kapil Sharma is back on small screen with a brand new season of The Kapil Sharma Show. According to reports, the comedian slashed his fee for the show.  10 More Entertainment Stories Filmmaker-actor Rakesh Roshan diagnosed with early stage cancer Prime Minister Narendra Modi has sent his wishes to Rakesh Roshan who is suffering from cancer. His son Hrithik Roshan had earlier in the day shared that his father has been diagnosed with early-stage squamous cell carcinoma of the throat. Work India's internet economy is flourishing—but for how long? Will 2019 be as great as 2018? Work Yusaku Maezawa: Japanese billionaire tweets most retweeted tweet Fashion mogul Yusaku Maezawa knocks a US teen seeking chicken nuggets off the most-tweeted spot. Work Startup founders say age bias is rampant in tech by age 36 According to founders, ageism is even stronger than gender or race bias in tech. 7 More Work Stories Car sales down for second consecutive year The Society of Motor Manufacturers and Traders says car sales faced a "perfect storm" of uncertainty over Brexit and supply shortages. Life As India heads for polls, does its media pass Chomsky's five-filter test? It's been 30 years since the seminal Manufacturing Consent was published. Life The history of science shows how to change the minds of science deniers Scientists have always faced resistance when presenting new evidence. A new book shows how it's been overcome in the past. Life The secret to a secure retirement is not retiring at all Work and benefits have changed, and how we think about retirement needs to change, too. 7 More Life Stories Think you have a food allergy? You're probably fooling yourself New research shows 20% of Americans believe they have a food allergy, but only 10% has actually been properly diagnosed. Retail Shoppers Stop evaluates FDI, e-comm strategy In the light of the government move to tighten foreign direct investment (FDI) rules for the e-commerce sector, Shopper's Stop is reviewing its e-tail strategy. But it would wait and watch till the government engages with the online industry and provides more clarity on the matter. "We are evaluating our omni-channel strategy both in terms of our own e-commerce platform and the micro site we have in Amazon. This includes how we can grow our presence and what will happen to our partnership with Amazon. Retail How Flashy LED Balloons Travel From Chinese Factories To Indian Street Vendors : Goats and Soda They're part of a global supply chain of trinkets that starts out in Chinese factories. A vendor in India can earn a living by selling five a night. Retail Myntra revenue shrunk by 80% to 427 crore in FY18 Myntra reported a net loss of ₹151.20 crore in FY18—a 76% drop from ₹627.70 crore loss reported in FY17 15 More Retail Stories NRAI meet with Swiggy, Zomato; flags concern on logistics use, ad campaigns NRAI meet with Swiggy, Zomato; flags concern on logistics use, ad campaigns The National Restaurant Association of India (NRAI) Tuesday said it has raised conce.. Telecom Smartphone growth doubles Qualcomm India's revenue in FY18 Fuelled by the explosive growth of smartphones powered by its Snapdragon chipsets, Qualcomm India has almost doubled its revenue in four years. Telecom PMO Anger Over BharatNet Project Reveals Shoddy State of Broadband Initiative As of last month, over 50% of the 1.06 lakh “services-ready” gram panchayats had non-functioning networks or faulty equipment. Telecom Vodafone Idea, Airtel managed to retain users despite minimum recharge introduction: Survey The analysis showed that with the introduction of Rs 35 smart tariff plan in place of the standard top-up plan of Rs 20 and 30, the user ratio increas.. 7 More Telecom Stories Daily Crunch: The age of quantum computing is here At CES, IBM today announced its first commercial quantum computer for use outside of the lab. The 20-qubit system combines into a single package the quantum and classical computing parts it takes to use a machine like this for research and business applications. That package, the IBM Q system, is s… Finance Indian-American Gita Gopinath joins IMF as its first female chief economist Gopinath, 47, joined last week at a time, when she believes the world is experiencing a retreat from globalisation, posing challenges to multilateral institutions. Finance Insurance guys are taking over India's top private banks. Where have all the bankers gone? Is there a dearth of good banking talent at a time of great flux? Or is it something else? Finance To work in India, expats ask for the moon As an increasing number of companies in India have their businesses in small cities and towns, hiring an expat is becoming a tough negotiation, said HR heads. 15 More Finance Stories Snooze Alarm: Lack of Sleep is Costing the World More Than a Trillion Dollars a Year While India and China, the world's two most populous countries, can boast of huge workforces, a majority of employees are overworked in stressful conditions for not particularly high wages. Food/FMCG Your grocery bill could look very different from next month Grocery sees one of the highest discounting online. New ecomm rules are likely to change that drastically. Food/FMCG ITC Ltd joins hands with BRTC for agarbatti production As part of the agreement, BRTC will exclusively manufacture and package incense sticks as per ITCs specifications, while ITC will facilitate and assist BRTC to achieve best in class manufacturing. Food/FMCG Why this investment banker decided to brew up a business in the bottled iced tea segment Delhi-based Brewhouse manufactures brewed iced tea; the startup has tied up with cafes, restaurants and hotels, and is now aiming a pan-India presence.A hot cup of tea gets many conversations started ... 2 More Food/FMCG Stories Pepsi unveils first new global brand platform in seven years Software Engineers are facing high level of biases at work in India, finds survey Three-quarters of engineers face biases in assignments, promotions, sponsorship and compensation. Software The mysterious lull in big technology ideas Less than a tenth of the 289 billion-dollar startups are working on next-gen innovations. Why has everybody dropped the ball? Software TCS creates 'Jile' brand for its software development platform The company has now brought in a chief marketing officer for Ignio, Sunil Robert, who started in late December, and a head of analyst relations, who joined in October. 17 More Software Stories IBM receives 9,100 patents in 2018; India second highest contributor IBM inventors from India received over 800 of patents, the second highest contributor to the global record tally Ecommerce BYJU'S, Duolingo have highest brand recall among education apps: study The report on education startups also found that 89 percent Indians are willing to pay for learning apps, and are open to shelling out as much as Rs 250 a month.The edtech sector in India has exploded... Ecommerce Ma-Ma's day out: inside Alibaba versus Tencent, the next big battle in India's consumer Internet From locking horns in each other's traditional strongholds to using legal kill switches, the rivalry between the two Chinese giants is set to play out more vigorously in the days to come. Ecommerce Allcargo makes space for Flipkart, Decathlon Bracing for bigger battle, retailers lease warehouses at multiple locations 3 More Ecommerce Stories How Online Shopping Has Changed The Fundamentals of Fashion-Oriented Business For success fashion brands today need to think global and act locally, they need to adapt to newer formats of marketing such as beefing up their digital presence across social platforms Digital Most of India's mobile wallets may become non-operational by March Prepaid payment instruments (PPIs) or mobile wallets were mandated by the Reserve Bank of India in October 2017 to capture all information required un.. Digital Here's Why Cybersecurity Threat Analyst Is The Hottest Job In 2019 If 2018 belonged to AI becoming mainstream, it was also a year marked with high-profile cyber threats and breaches. On the Indian turf, news of Aadhaar breach caused a massive ripple with stakeholders debating the privacy concerns. Details of Indian citizens, such as name, 12-digit unique ID and in some cases even bank account details… Digital The mysterious lull in big technology ideas Less than a tenth of the 289 billion-dollar startups are working on next-gen innovations. Why has everybody dropped the ball? 15 More Digital Stories From sci-fi to living rooms, robots take big strides at CES 2019 There's Bot Care, a moving personal healthcare assistant for the elderly, Bot Retail for businesses and Bot Air, which monitors air quality Franchise Budget hotels form pan-India association, to boycott OYO In December, Federation of Hotels and Restaurant Association of India told it is planning to approach the Competition Commission of India and tourism ministry. Franchise EuroKids Launches Mindful Curriculum EUNOIA for Pre-schoolers / -- EuroKids International, India's leading early childhood education company, has launched its new curriculum 'EUNOIA'. The new EuroKids curriculum is designed to help children exercise mindful practices. Adapting to these Mindful practices - Franchise APTDC Haritha hotel finds its brand operator in Tatas It seems happy days are here for the AP Tourism Development Corporations APTDC Haritha hotel in Tirupati as it has crossed various obstacles and finally found a brand operator for undertaking and implementing the project HR 10 sectors that require upskilling and reskilling in 2019 Technology - a boon or bane? This question has been a matter of debate for a long time. While it has faced its fair share of flak, technological progress has brought in major changes to our lives.From... HR It takes a CEO just days to earn your annual wage Even a few days into the year, most CEOs have earned more than the average worker's annual salary. Here's how it looks around the world. HR Facebook India Hired Ajit Mohan as VP and Managing Director 7 More HR Stories To work in India, expats ask for the moon As an increasing number of companies in India have their businesses in small cities and towns, hiring an expat is becoming a tough negotiation, said HR heads. Logistics Cold storages face the heat as potato prices crash Their owners are unable to repay the loans taken from banks to lend to small farmers Logistics Govt to question Airbus, IndiGo, others on Pratt Whitney engine woes: Sources IndiGo and GoAir were forced to ground Airbus A320neo aircraft on several occasions over the past year due to problems with the planes' Pratt & Whitney engines. Logistics Çelebi Aviation wins ground handling license for Hyderabad's International Airport To invest $ 5-6 million in handling services at the airport 6 More Logistics Stories Allcargo makes space for Flipkart, Decathlon Bracing for bigger battle, retailers lease warehouses at multiple locations Construction Affordable housing sector will drive demand in real estate for at least next 10 years Once more developers start offering projects in this segment, it will witness tremendous growth Construction WeWork may buy back stake in India business for up to $1 billion India Business News: New York-headquartered shared workspace provider WeWork is holding talks to own at least 51% stake in its Indian operations, which is currently manage Construction India needs 3 lakh town planners by 2031. Know how you can be one Education News: With only a few institutes offering courses in Town Planning, India has only around 5,000 qualified town planners 10 More Construction Stories Smart Home Snags the Spotlight at CES 2019 From lavatory dramatics to connected cooking, kitchen and bath exhibitors at this week's Consumer Electronics Show in Las Vegas—from January 8-11—are... TradeBriefs Publications are read by over 10,00,000 Industry Executives About Us  |  Advertise Privacy Policy    Unsubscribe You are receiving this mail because of your subscription with TradeBriefs. 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