 | The Lesson Of The Kraft Heinz Nosedive: Radical Cost-Cutting Is Out, Brands Are Back
Marketing budgets became a key target for the frugality drive of companies ever since the last recession. Last year, budgets had decreased from 12.1% of average revenues in to 11.3% the previous year, according to consulting firm Gartner.
Predictably, with a focus on cost-cutting rather than growth, the financial health of corporate America is deteriorating. According to an analysis of the 2017 Fortune 500, 53% of corporates had experienced an after-tax profit decline, while only 47% saw profit growth. Marketing, once the driving force of America's consumer society, has been in retreat for over a decade.
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|  | The tech that turns kabadiwallas into entrepreneurs
Veena Sahajwalla is leading a war on electronic waste that might also improve the life of kabadiwallas
She calls it a microfactory - a novel technological solution that can transform the components from electronic waste (e-waste) such as discarded smartphones, computers, laptops and printers into valuable materials for the manufacturing industry.
Veena Sahajwalla, a materials scientist and engineer, is trying to revolutionise the science of recycling and unlock valuable resources in landfills. As the director of the Centre for Sustainable Materials Research and Technology (SMaRT) at the University of New South Wales in Sydney, Australia, she launched the world's first e-waste microfactory last year. She also presented the concept at the Falling Walls Conference in Berlin, Germany, recently.
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|  | Why India's Micro And Small Enterprises Are Turning Optimistic
CriSidEx, a survey conducted by rating agency Crisil Ltd. and Small Industries Development Bank of India, measures sentiment of small businesses each quarter. The CriSidEx index- which is based on a scale of 0-200, with 200 being extremely positive outlook- rose to a record 128. The peak score, according to the survey, was driven by:
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|  | WaterBridge Invests In Nymble Labs Building A Robot That Can Cook Food
According to Gupta, Julia can cook pot-meals such as noodles, turf rice, pasta, curry, vegetables — basically anything that can be cooked in a bowl or in a pan. It will have different compartments for storing, for instance, vegetable and meat, oil and water. There will be sensors that measure heat, temperature, consistency, etc. It also comes with a camera that takes a live feed of the food being cooked.
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