   
 | From the Editor's Desk
A Brief Exercise to Spur Innovation on Your Team Your business needs it, you ask employees for it, you incent them to deliver it, but in the end, do you really get it? I'm talking about innovation. When the Conference Board queried CEOs in 2018, it found that one of their most important concerns was "creating new business models to adapt to disruptive technologies."
Unfortunately, many companies, even those with innovative histories, struggle to keep up with the torrid pace of change in their industries. This past fall, for instance, Starbucks, an organization widely regarded as nimble and forward-looking, announced a restructuring, with CEO Kevin Johnson emphasizing the need to "increase the velocity of innovation."
Established businesses have trouble innovating for many reasons, including siloed structures, fuzzy strategies, inadequate talent, and not enough funding. "Softer" factors also come into play, for example, a team or corporate culture that fails to give employees the time and space they need to think creatively.
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