| From the Editor's Desk
The Kind of Creative Thinking That Fueled WeChat's Success WeChat, the messaging app, dominates daily life in China. With more than a billion daily active users, it is the default option for social networking and chat. WeChat users send more than 45 billion messages a day. It is the leader in mobile payments, with more than 800 million users of WeChat Pay. And it provides integrated services for upwardly-mobile Chinese users, by offering taxi, restaurant, movie-booking and retail apps all within its platform.
Many westerners are skeptical about successful Chinese software companies like WeChat: there is a perception that they have succeeded through copycat strategies, and have benefited from Facebook and Google being blocked from operating in the country. But WeChat didn't get an easy ride: it had to fend off dozens of domestic competitors when it was launched, and it had to keep innovating to stay ahead. Many observers rate WeChat as offering a superior user experience than its western counterparts today, and its innovative features are now being copied by others.
We recently conducted an in-depth study of WeChat, through exclusive interviews with 15 executives, including founder Allen Zhang. What we've found that is WeChat isn't just a Chinese success story - it offers insights to innovators everywhere.
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If this mailer does not render correctly, please enable images or view online Thanks for supporting independent media, by accepting our ads (upto 2 per day). Still wish to Unsubscribe? For inquiries/unsubscribe issues, Contact Us | | | For the first time, the biggest and the most awaited international digital marketing conference is coming to INDIA!
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Panel Session: The American Dream - from India to America's Top Tech Scene | | | | | | | | AMY BISHOP OWNER & DIGITAL MARKETING CONSULTANT, CULTIVATIVE | | Amy Bishop is a columnist for Search Engine Land and a frequent industry speaker, including events such as SMX, HeroConf, Utah DMC, State of Search and more. Amy at SEMrush Marketing Show - 11:30 am Online Ads Stage
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YouTube Optimization Practical Tips
| | | | | | | | CRAIG CAMPBELL INTERNATIONAL SEO EXPERT | | Craig is a regular speaker at SEO events such as BrightonSEO, SMXI Milan, Chiang Mai SEO and PubCon. Craig at SEMrush Marketing Show - 2:00 pm SEO Stage
Link Building Strategies That Work in 2019 | | | | | | | | LUKASZ ZELEZNY INTERNATIONAL SEO EXPERT | | Lukasz speaks at many conferences, including ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London in the UK, as well as conferences held in Europe – Marketing Festival in Brno, Brighton SEO in Brighton, UnGagged in London. Every year, he actively participates in 10 to 20 events as a keynote speaker. Lukasz at SEMrush Marketing Show - 4:30 pm SEO Stage
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