Tuesday, October 22, 2019

October 22, 2019 - How adspend varies by medium across APAC markets: Warc

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TradeBriefs Editorial

From the Editor's Desk

How to find meaning- and why it matters

The pursuit of happiness and health is a popular endeavour, as the preponderance of self-help books would attest.

Yet it is also fraught. Despite ample advice from experts, individuals regularly engage in activities that may only have short-term benefit for well-being, or even backfire.

The search for the heart of well-being - that is, a nucleus from which other aspects of well-being and health might flow - has been the focus of decades of research. New findings recently reported in Proceedings of the National Academy of Sciences point towards an answer commonly overlooked: meaning in life.

Meaning in life: part of the well-being puzzle?

University College London's psychology professor Andrew Steptoe and senior research associate Daisy Fancourt analysed a sample of 7,304 UK residents aged 50+ drawn from the English Longitudinal Study of Ageing.

Survey respondents answered a range of questions assessing social, economic, health, and physical activity characteristics

Continued here

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Marketing
How adspend varies by medium across APAC markets: Warc

Japan spends well above global averages on TV and OOH, while China overindexes by 14% on internet spending and India outspends the global average on print by 21%, according to new data from Warc.


Marketing


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Inkingideas


Politics
Crime Rate In Delhi Highest Among Union Territories: Government Data
Crime Rate In Delhi Highest Among Union Territories: Government Data
Delhi saw a rise of over 11 per cent in cases of crime in 2017 as compared to 2016, data released by the National Crime Records Bureau on Monday showed.


Politics
From 2021, No Assam Government Jobs For Those With More Than 2 Children
From 2021, No Assam Government Jobs For Those With More Than 2 Children
The Assam Cabinet on Monday decided that from 2021, it will not give government jobs to people having more than two children.


24 More Politics Stories


Sports
Virat Kohli breaks Mohammad Azharuddin's record for enforcing most follow-ons
Virat Kohli breaks Mohammad Azharuddin's record for enforcing most follow-ons
On the previous seven occasions Virat Kohli enforced follow-on, India won five times while the other two times ended in a draw.


Sports
French Open Preview: PV Sindhu, Saina Nehwal, Kidambi Srikanth hope to snap run of early exits
French Open Preview: PV Sindhu, Saina Nehwal, Kidambi Srikanth hope to snap run of early exits
Since claiming her maiden World Championships title in August, PV Sindhu has failed to cross the second round in three tournaments, namely China Open, Korea Open, and Denmark Open.


10 More Sports Stories


 R & D
taggit



Entertainment
The Complicated Truth About Prince William's Relationship With Prince Harry
The Complicated Truth About Prince William's Relationship With Prince Harry
Bound by tragedy, united in duty and, at the end of the day, a couple of guys with increasingly separate lives


Entertainment
It's fake news: Netflix international originals head on meeting with RSS members
It's fake news: Netflix international originals head on meeting with RSS members
There were reports that RSS representatives have had over six such informal meetings in the last four months in New Delhi and Mumbai with the heads of Netflix international originals to restrict "anti-India" and "anti-Hindu" content in their shows.


12 More Entertainment Stories


Work


Work
How To Find Your Passion At Work: Ask Yourself These 3 Simple Questions
How To Find Your Passion At Work: Ask Yourself These 3 Simple Questions
It's easy to find your passion with 3 simple questions


12 More Work Stories


taggit



Life


Life
Disconnecting can make CEOs better at their jobs
Disconnecting can make CEOs better at their jobs
Kiva CEO Neville Crawley shares his practice of "benign neglect."


5 More Life Stories


Retail
Online v/s offline: Mobile phone brands under fire from offline dealers
Online v/s offline: Mobile phone brands under fire from offline dealers
Dealers decide not to place fresh order, black-out posters and branding at outlets


Retail
How India's farmers are using technology to feed more than a billion people
How India's farmers are using technology to feed more than a billion people
Hundreds of millions of people in India depend on farming for their livelihoods, but many of them struggle with losing crops to disease, getting them to market or achieving the right price when they do. Several startups are trying to change that.


10 More Retail Stories



Telecom
Google to fix a bug that allows iPhone users to backup high quality images on Google Photos for free

Google said that it would fix a bug that allows iPhone users to upload images on to Google Drive or Google Photo without accounting for additional space in Google's cloud.


Telecom
Reliance Jio withdraws low-value prepaid packs to improve ARPU

In an effort to limit lower-value recharges that have been weighing on average revenue per user (ARPU), Reliance Jio withdraws the prepaid packs of Rs..


14 More Telecom Stories


Finance
View: India needs one-year programmes that can boost demand during cyclical slowdowns

In India, there are no automatic stabilisers that can propel economy when domestic and global demand are down.


Finance
Small businesses, not large firms, likely to delay MSME payments; need robust trade finance ecosystem

Credit and Finance for MSMEs: Specifically, large businesses pay their suppliers within around 86 days, whereas micro-businesses take much longer (around 119 days) to pay their suppliers.


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Food/FMCG
From Dove body wash to Parachute hair oil, these FMCG items got cheaper, and these got costlier

While FMCG growth rate has tumbled to less than half, some FMCG companies have cut prices of certain products to lever sales.


Food/FMCG
Amazon's 3rd party sellers shipping expired food: Report

In an apparent lapse in product quality checks, third party sellers on Amazon have been selling long expired food including old Hostess brownies and Teavana goods which were discontinued in 2017, the media reported.


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Software
Wipro to hike salaries, offer promotions to 5,000 employees

India's fourth largest IT company is planning to promote over 5,000 employees by December as it looks to retain crucial younger talent boasting digital skills


Software
Infosys CEO Referred To Colleagues As "Madrasis", Claim Whistleblowers

Infosys CEO Salil Parekh allegedly referred to independent directors D Sundaram and DN Prahlad as "Madrasis" - a slur often used to mock those from southern states. Mr Parekh is also accused of referring to Biocon chairperson Kiran Mazumdar-Shaw as a "diva".


11 More Software Stories



Ecommerce
Small-town India helps Snapdeal log 87 million visits in September

According to latest data from website traffic statistics and market intelligence company SimilarWeb, over the last two years, the traffic to Snapdeal..


Ecommerce
Heres Why BigBasket Is Not Too Concerned About Flipkart, Amazons Grocery Delivery Plans

BigBasket thinks competition is healthy for the grocery delivery sector as it will replicate the growth of ecommerce in the Indian market. 


10 More Ecommerce Stories


Digital
Digital in India means Mobile: Siddharth Banerjee, Facebook India

Siddharth Banerjee, Director, Global Sales Organisation, Facebook India, talks to exchange4media about the importance of mobile video advertising in Digital India and Thumbstoppers initiative


Digital
How OTT changed couch potato habits

Its the era of binge watching and much more - all thanks to the small screen wonders of the big world of OTT platforms.


15 More Digital Stories



Franchise
Passport to success: How restaurants can make international expansion work

Expanding to other countries creates a new revenue stream for restaurants, but they have to find the right partner, market and menu items to be successful.


Franchise
Protest over budget hotel pricing model

Kolkata: An association of budget hotels and guesthouses in Kolkata staged a protest before the office of a leading hotel room aggregator and alleged .


3 More Franchise Stories


HR
Ola exodus continues, 6 top executives leave international operations

Six senior executives of the Uber rival have resigned from in the UK, Australia and New Zealand


HR
What Happened To A Startup With A #MeToo Scandal And No HR Department

The #MeToo movement has helped uncover the many ways men abuse positions of power, as well as the corporate fixers and financial settlements that enable such behavior.


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Logistics
China key focus in IndiGo's international expansion spree

Budget carrier plans to add another destination in China next year


Logistics
Govt needs to lower taxes on Indian aviation sector, make it more competitive: Ajay Singh, SpiceJet chief

Ajay Singh said the sector is highly taxed, which is a major stumbling block in making it globally competitive.


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Construction
Banks now wary of lending to office realty developers

Lenders have become selective in choosing projects. They have added extra layers of security by seeking additional documents and collateral as well as reviewing existing limit both on fund and nonfund based lines of credit.


Construction
Now, co-own your dream holiday home with help from new realty apps

Start-ups are simplifying fractional ownership, allowing more people to invest in assets they couldn't otherwise afford.


9 More Construction Stories



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