Friday, October 11, 2019

October 11, 2019 - Brands need to be authentic and live the promise

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TradeBriefs Editorial

From the Editor's Desk

Don't keep a schedule

One of my all-time favorite guilty pleasures is indulging in productivity porn.

Productivity porn (or, for those really in the know, "productivity pr0n") consists of techniques, tactics, and tricks for maximizing personal productivity -- or, as they say, "getting things done".

The techniques that follow work together as an integrated set for me, but they probably won't for you. Maybe you'll get one or two ideas -- probably out of the ideas I stole from other people. If so, I have succeeded.

And here we go:

Let's start with a bang: don't keep a schedule. He's crazy, you say!

I'm totally serious. If you pull it off -- and in many structured jobs, you simply can't -- this simple tip alone can make a huge difference in productivity.

By not keeping a schedule, I mean: refuse to commit to meetings, appointments, or activities at any set time in any future day.

As a result, you can always work on whatever is most important or most interesting, at any time.

Continued here

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