February 10, 2016 - Net neutrality: Activists laud Trai's 'strongest, clearest ruling on zero-rating in world

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Invite Friends Blog Sree Vijaykumar From the Editor's Desk As this article argues, the common wisdom is that targeting intent is better than targeting demography when it comes to spending digital ad dollars. For example, your ad money is better used targeting Mr Sharma as he is searching for new cars on Google, as opposed to targeting Mr Verma who (fits the car buyer profile and) is going through vacation pictures on Facebook. However, what about creating the need to buy a car itself! Brands believe this is better done offline, through expensive TV commercials and print. This is not entirely true. In a world where consumers (especially millenials) are simply spending more and more time online, you have to target them there for both branding and lead generation - Comment Digital Net neutrality: Activists laud Trai's 'strongest, clearest ruling on zero-rating in world "The world's largest democracy ruling in favour of net neutrality is going to reverberate across the world," says Nikhil Pahwa, one of the activists. Complimentary Report : IBM Digital Experience - Exceptional digital experiences are redefining the ways we live and work Users - both individual consumers and business users--simply assume that their online experiences will be rich, engaging, personal and available from wherever they choose. Digital Startups may get tax benefit in Budget for brand building According to experts, the government could allow startups and to appropriate initial brand building expenses over several years for accounting benefits. Digital Focus now on key concerns at core of net neutrality debate, says Trai chairman RS Sharma “With Digital India, we are seeking to empower the people of India by the use of technology to create a knowledge economy,” Prasad told ET.   Love news? Get it all at one place! Coming Soon This time it's not personal! Digital Exclusive: Ratan Tata may back mobile advertising platform InMobi Tata Sons’ chairman emeritus Ratan Tata is likely to invest an undisclosed amount in the Bangalore- and San Francisco-based mobile advertising platform InMobi, a source aware of the deal told Techcircle.in. The investment would add ad-tech space to his diverse startup portfolio. Digital Why 2016 will be the best of times and the worst of times for India’s startupsPepperTap today became the latest startup to join the “we’re scaling back” club, in a reminder that India’s booming ecosystem is in for some major adjustments this year.   Digital Trai-umph of The Online Aam Aadmi It’s a victory for all those who love freedom. The Internet is a great leveller in terms of providing access without discrimination. However, some telcos and pl... Retail Amazon invests Rs 1980 crore more in its Indian unit to beef up services Amazon India has now received Rs7,679 crore since July 2014, when CEO Jeff Bezos promised to invest $2 billion in India Retail Walmart to sign 3 pacts with Telangana government to expand presence American retail giant Walmart will soon sign three pacts with the Telangana government to expand its footprint in the state. Retail Apple should not be too excited over India Financial Times Financial TimesRecent visitors to Mumbai's domestic airport can hardly have failed to notice the extra love Apple is lavishing on India. A huge, sleek ... Finding good locations for new retail outlets, and navigating the bureaucracy needed to open them, will not be ... Retail Government mulling 100% FDI in market place model of ecommerce The government is considering permitting 100 per cent FDI in the market place format of e-commerce retailing with a view to attract more foreign investments. Telecom TRAI ruling: Debate over Net Neutrality sealed for the time being TRAI ruling: Debate over Net Neutrality sealed for the time being - TRAI’s order reiterates the concept of an open and fair Internet. Telecom companies or content providers cannot function as discriminatory gatekeepers Telecom India's market dynamics impacting digital business implementation: Gartner Inc In the same time, the telecom industry will reach nearly 50 per cent of its revenue through data, demanding a change in the network management approac.. Telecom 'India's urban children spend 4 hours on mobile internet per day' Children in urban India within the age group of nine to seventeen spend about 4 hours a day on internet mostly through mobile phones, a survey today said. Telecom Telcos dispute call drop test results, Trai rejects objections The Indian telecom watchdog is likely to carry out another test drive in April to access the random call quality in various parts of the country, Telecom Regulatory Authority of India (TRAI) chairman R.S. Sharma said in New Delhi on Tuesday. Finance Top business houses in India looking to invest in startups A wave of Indian family offices are lining up to invest in domestic startups, highlighting the growing attractiveness of the new economy ventures. Finance Bad loans push three govt banks into red Bottomline dented by jump in bad loan provisioning Finance Govt asks banks to pitch in to make India open defecation free Rural Development Minister Birender Singh said to achieve universal coverage, there is need for easy financing by banks and other financial institutions. Finance Forging a new currency order A good foreign exchange rate arrangement is one that offers both guidance to the market and flexibility Software How TRAI’s stance against differential pricing may affect Facebook’s plans in other countries? India's decision to effectively ban Facebook's pared-back free Internet service is a major blow to the social network's plans, and may prompt other regulators to demand equal online access for their users. Software Indians willing to buy services rather than spending on newer smartphones, says Accenture survey According to a survey that markets for smartphones may be reaching a saturation point as most of the people are not looking to upgrade their phones in next 12 months. Software IT stocks fall up to 5% on Cognizant's weak guidance IT stocks came under selling pressure today, falling by up to 5 per cent, after Cognizant gave a lower revenue guidance for 2016. Shares of Tech Mahindra fell by 4.89 per cent and HCL Technologies was down 4.52 per cent on the BSE. Among Software Indian BPO industry aiming to change perception of the sector : Will hold convention in US No one is expecting large deals, but companies believe it will help change the perception of the sector as a voice-dominated business. Ecommerce Major fire breaks out at Jabong's largest warehouse in Pataudi; Jabong will continue to conduct business normally, subject to some temporary delays Sources said about 20 fire vans and water tankers were pressed into service to douse the flames in the warehouse located in Pataudi outside of Gurgaon. Ecommerce Amazon plans to offer loans to key vendors selling on its portal in an effort to keep them from shifting loyalties to rivals When Business Insider's Julie Bort talked recently to some big companies that were shutting down their own data centers and switching 100% to hosted c.. Ecommerce E-commerce may be keeping up the pace but India is slowing due to mining, real estate woes Mid-speed economy constituting real estate and mining sector seems to be heading for a pronounced slowdown Ecommerce Flipkart inks an exclusive partnership with one of the biggest jewellery brands Kalyan Jewellers to sell its select products online Print Live Franchise Franchisee Journey: From store manager of Auntie Anne’s Pretzels fresh out of high school to Auntie Anne’s Pretzels franchisee Eleazar Puente, an Auntie Anne's franchisee, answers questions on motivation, challenges of franchising and more. Franchise You’ve invested in a franchise, now what? What to expect in the first 90 days of opening a franchise by Luke Baylis, Sumosalad HR India's jobs crisis: Here's a plan for creating 50 million quality jobs in the next decade When a major emerging economy grows significantly you would expect job growth to follow closely. Sadly this is not the case for India. Between 2005 and 2012, India’s GDP growth was 54% but its net... HR 13 jobs that are quickly disappearing thanks to robots Christopher Furlong / Getty ImagesThanks in part to automated mail sorting systems, postal workers may be all but obsolete in the not-so-distant future.By HR Teachers demand implementation of pay commission Teachers from All India Federation of University College Teachers Organisations on Tuesday launched a series of protests against what they termed as inaction of the Ministry of Human Resources Develop HR FTA to boost India's links with UAE and GCC UAE is India’s largest GCC trade partner Logistics NHAI acts to improve environmental protection and successful conservation of wild life through road projects NHAI: For successful conservation and protection of wild life all through road projects, National Highways Authority of India (NHAI) has proposed to work with space technologies for planning and mo… Logistics New Highway projects in India, almost 6,000 km of road project will be allowed on the hybrid annuity model Highway projects in India: The government has lined highway projects worth at least Rs 60,000 crore to be up allowed on the recently created hybrid allowance design in the next financial year. This… Logistics Airport security: A safety check for better co-ordination CASF given a quiet burial while Central Industrial Security Force ( CISF) will take on the mantle After toying with the idea of the proposed Civil Aviation Security Force, the civil aviation ministry has come to the conclusion that airport security will remain with CISF — with a focus on improving communication with Airports Authority of India. Logistics Road safety campaign involving cars and drivers launched by Sachin Tendulkar Road safety: Indian cricket idol Sachin Tendulkar yesterday launched a road safety campaign saying that involving people and the car drivers, a partnership is needed like batting at the center to m… Construction Flurry of certification courses for Real Estate brokers as market mature While REDCO Haryana along with peer-to-peer real estate network PropKaro has started a two-day certification course starting February 9, 2016, realtor.. Construction Tata Group to partner Telangana in double-bedroom house scheme A day after taking over the new municipal administration and urban development (MA&UD) portfolio, IT minister K Taraka Rama Rao met Tata group cha.. Construction Q3 net jumps fivefold for Ramco Cement The firm had clocked a net profit of Rs 21.93 crore for the corresponding quarter in the previous fiscal, the company said in a BSE filing Construction Infrastructure firms may get to consolidate tax payments Infrastructure companies would be able to consolidate profits and losses in all their subsidiaries and pay taxes as a single entity. Currently, these .. Marketing Havells case against ASCI brings regulator's role back in spotlight : Report The court heard arguments by Havells questioning ASCI’s powers to issue orders regarding its advertisements and the manner in which it does so Marketing Facebook mulls reset of Free Basics after India ban : Report India's decision to ban Facebook's free but limited Internet service is the controversial program's biggest blow yet Marketing Ford India is going through brand transformation : says executive director, marketing, sales service, Anurag Mehrotra Plans to introduce a virtual platform for the post sales experience - Firstpost Politics TERI Promoting RK Pachauri Sends A Chilling Message About Power And Sexual Harassment My local newspaper has a heartwarming story about brave dog Tintin who saved a young girl from three stalkers. The girl had taken the dog out for a walk when she was attacked by three men, one of whom Politics 26/11 Attack Accused Headley Says LeT Planned To Attack Indian Defence Scientists At Taj Hotel MUMBAI -- Testifying before a Mumbai court for the second day today, Pakistani-American terrorist David Coleman Headley said LeT had planned to attack Indian defence scientists at the Taj Mahal Hotel Politics Rape-Accused Asaram Bapu's Followers Are Putting Up Anti-Valentine's Day Posters Across Delhi Metro This morning, when commuters boarded the Delhi Metro, they were greeted by Asaram Bapu's photos on several posters--asking them to celebrate 'Matri Pitri Pujan Diwas' on 14 February, instead of Valent Politics Arunachal crisis: SC pulls up Governor Rajkhowa, says he interfered with functioning of House The governor's powers are "limited" and should be exercised in a fair manner, the Supreme Court hearing pleas on Arunachal Pradesh crisis, said on Tuesday. Sports Ind vs SL, 1st T20I: Sri Lanka beat India by 5 wickets India batting collapsed against a rookie bowling line-up of Sri Lanka and failed to set a big target; Sri Lanka chase down 102 in 18 overs. Sports U-19 World Cup: Twitterati reacts on India’s emphatic win over Sri Lanka India rode on Anmolpreet SIngh's fifty to seal final spot at the U19 World Cup. Sports Pakistan mulled pulling out of World T20 in ICC meet Former ICC president Ehsan Mani feels it’s a genuine concern as the PCB can’t compromise on player safety. Sports What a shot! 29 amazing sports photos Take a look at 29 amazing sports photos from February 2 through February 8. Entertainment Top 10 Bollywood and Hollywood Movies to Watch this Valentine's Day Whether you enjoy a Bollywood musical or a Hollywood romantic comedy; there are millions of movies to choose from Entertainment Sylvetser Stallone considered boycotting Oscars over diversity row Sylvester Stallone thought of boycotting the February 28 Oscar ceremony due to the lack of diversity in this year's nominations. Entertainment Parineeti Chopra to star in Yash Raj Films’ next Meri Pyaari Bindu Actress Parineeti Chopra has finally announced her new project, "Meri Pyaari Bindu", after a year of no-show. Entertainment Hugh Jackman treated for skin cancer on nose again Hugh Jackman has once again been treated for skin cancer on his nose. TradeBriefs Publications are read by over 10,00,000 Industry Executives About Us  |  Advertise Privacy Policy    Unsubscribe You are receiving this mail because of your subscription with TradeBriefs. 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