Blog Sree Vijaykumar | From the Editor's Desk So, if you are famous and influential like Marc Andreessen and use as public a medium as Twitter to vent your frustration at Facebook (whose board you sit on) not getting its way in India, you've got to be careful in not letting your outdated white-privileged views come out. The issue of keeping 'Free Basics' out is a complex one and Facebook's failure is as much a PR disaster (Rs 300 cr spent on lobbying doesn't inspire trust in your 'social mission' to connect everyone) as it was a lack of empathy (we may be poor, but we don't need your data prescription). Give us free internet, we'll take it and probably use Facebook as well; but don't give us your distorted view of what we need (no Google, but yes Babajobs, a portal for blue collar jobs) - Comment | |
Digital
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HR
| HRBackward class body for 27% quota in private jobs Private companies in India need to set aside a fixed proportion of jobs for people from marginalised sections, a statutory government panel has recommended, reviving the debate of extending employment quotas to private sector. |
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Marketing
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| MarketingMarketers must not fall prey to the viral trap : KS Chakravarthy MUMBAI: Speaking at Association for Data Driven Marketing and Advertising (DDMA) India Annual and Awards on Greatness -- The New Minimum For Survival, digital marketing and social media agency Liqvd Asia CCO KS Chakravarthy (Chax) points out that accepting the changing role of advertisers and consumers is the bare minimum for the digital world that marketers are operating in today. | 'Marketers must not fall prey to the viral trap:' KS Chakravarthy | Indian Television Dot Com |
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