Blog Sree Vijaykumar | From the Editor's Desk In this detailed blog, Hubspot co-founder Brian Halligan talks about how his company broke away from the startup phase to the scale-up phase using the Mary-MOFU-Monetization playbook, which essentially focused on a single persona (Mary) as opposed to multiple customer personas, Middle Of The Funnel (MOFU) tools to move leads along and thinking along various pricing axes and incentivising sales personnel with retention in mind. An understanding of the core problem (retention), with corresponding measures to fix it helped Hubspot put in place processes that are producing dividends to this day - Comment | |
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