March 3, 2016 - Government imposes equalisation levy of 6% on online ads, dubbed as 'Google tax'

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Invite Friends Blog Sree Vijaykumar From the Editor's Desk Imagine if you could buy and sell random products (everyday stuff you find in drugstores, like lip-balms, shampoos, hairsprays), and build a profitable $70 million revenue business. No need to carry a full range, no category leadership of any sorts required. That's what the folks at Pharmapacks have done. They use marketplace platforms like Amazon and Overstock.com to sell their (strategically chosen) products, gaining visibility through pricing strategies that put them above other vendors on these platforms, along with a focus on maintaining high customer review ratings. We have a few online marketplaces to choose from in India now. Any Indian entrepreneurs who wish to dare this strategy? Hat tip to Srikanth Aithala for the story tip - Comment Digital Government imposes equalisation levy of 6% on online ads, dubbed as 'Google tax' ‘Google tax’ debuts in India The Responsible Business Summit Asia 2016 - Empowering Suppliers & Engaging Customers Leverage value chain opportunities and minimise supplier risks to ensure business longevity. The Responsible Business Summit Asia 2016 will bring together leading supply chain, procurement and sustainability professionals to discuss and understand why value chain sustainability is vital for commercial growth. Digital Global Fashion Group puts an additional $20 million in Jabong Global Fashion Group (GFG) has put an additional $20 million in fashion eCommerce company Jabong, which is running in losses over some … Digital US investors Lip-Bu Tan, Michael Marks back data analytics firm IQLECT Bangalore-based startup IQLECT which provide products and solutions in the data space for enabling BigData analysis in RealTime, has … Advt:The Rise of Multi-Talented Freelancers A freelancer in 2016 must wear many hats. A freelance marketer for example, should have impeccable writing, PR experience, social media proficiency, and preferably some SEO skills Digital redBus starts on-demand ticketing for buses redBus Now users can book last minute tickets on buses already in transit for boarding points closer to them Digital Nasscom partners with Tamil Nadu Government to set up first startup warehouse in Chennai In an effort to continuously support the young entrepreneurs, National Association of Software & Services (NASSCOM) has announced the … Digital E-learning platform Imarticus raises funding from a group of investors Imarticus Learning, a platform offering certified industry-endorsed courses in Financial Services, Business Analysis, Business Analytics … Retail Future Group to forge alliance with Trent's Star Bazaar To sell packaged food and grocery brands Retail Marks & Spencer to hire up to 300 people in India next fiscal as it looks to open new stores, maintain 20% growth The company, which is present in India through a joint venture with Reliance Retail, is expecting robust contribution from online sales. Retail FDI in food retail will enrich farmers: Harsimrat Kaur Badal Harsimrat Kaur Badal said that the Walmart can invest billions of dollars and set up multibrand retail stores on its own, enriching farmers with foreign capital. Retail India's e-commerce founder finds nothing exciting in budget for start-up - Start-ups registered after April 1, 2016, will get 100% income tax exemption in any three of the first five years. I am not sure about this. Telecom Why Budget 2016 offers little cheer for telecom sector Rajan S Mathews, director general of COAI, has welcomed the Budget guidelines for the telecom industry presented by Arun Jaitley today. indirect tax  COAI has welcomed the move to clarify spectrum trading as a service. Spectrum Trading service tax allows telecom companies to claim CENVAT credit. The opening of 11 new Customs, Excise and Service Telecom Ravi Shankar Prasad: Trai will enforce call drop regulation Earlier the Delhi HC backed TRAI'S decision for call drops compensation. Telecom Do not blindly follow mobile health applications, warn doctors They said that a lot of times the applications suggest wrong diet to the user, without knowing the metabolism of the users body, resulting in serous health complications. Telecom Samsung Mobiles most trusted brand in India: Survey South Korean smartphone maker Samsung Mobiles has emerged as the most trusted brand in the country followed by Sony and LG. Finance SBI seeks Vijay Mallya’s arrest, seizure of passport Bank moves debt recovery tribunal in the wake of Mallya stepping down as chairman of United Spirits Finance HDFC Bank to partner with startups HDFC Bank plans to partner a slew of financial technology startups that will innovate in various areas such as payments, security and analytics. Through such partnerships, the bank expects that it can roll out pilot projects within weeks. Finance Why Flipkart will be worth its invested capital A Flipkart investor cut its valuation from $15 bn in June 2015 to $11 bn at the end of February 2016. I predicted that the slide in valuation will continue Finance Digital India initiatives will change banking and finace industry, says George Antony ‘It lays the foundation for paperless economy’ Software How Flipkart's valuation drop is sparking concern for India's billion dollar startups? Some investors in India’s largest e-commerce firm Flipkart have lowered their valuations of the company, exacerbating concerns the easy money for technology startups could be drying up. Software Dell India lays off 70 people in software group Dell India has laid off around 70 people in the Dell software group (DSG) that was set up some nine months ago in Bengaluru. Software Vineet Taneja resigns as CEO from India's home-bred handset maker Micromax “Vineet has moved on to pursue other interests. We would like to thank him for his contribution and wish him good luck,” a spokesperson from Micromax said Tuesday. Software Critical US infrastructure warned of cyberattacks by NSA Chief US National Security Agency chief Michael Rogers warned that hackers will inevitably mount a cyberattack against US infrastructure, similar to the power failure in western Ukraine last year. Ecommerce Flipkart's monthly ad sales revenue reaches $1 million; aims to be the largest digital ad platform in India over the next 3-5 years Ravi Garikipati, head of Flipkart’s ads business, says the e-commerce firm aims to be the largest digital ad platform in India over the next 3-5 years Ecommerce Why business is turning out to be tough for food startups like Zomato, Foodpanda in India To woo customers, they resorted to offering deep discounts. If they dont, they risk losing customers reaching out to restaurants directly. Ecommerce Social discovery app Shouut raises funding worth $500,000; app enables consumers to discover deals, buy event tickets or redeem coupons The app enables consumers to discover deals, buy event tickets or redeem coupons Ecommerce Levy on e-commerce companies a broader issue in the taxation regime: Tax experts In the budget announcement the government said that such a levy would only be on companies that have a permanent establishment or PE in India. Franchise Franchisee Journey: From senior director to franchisee with recruiting agency Tracey Hamilton of Minneapolis recruits hospitality managers. But her best recruits have been her own two daughters. Franchise 5 Things it’s ok for you to expect from your franchisor Finding a franchise can be overwhelming. Knowing things to look for on your search can help. Here are 5 things would-be franchisees probably should expect from a potential franchisor. HR Toyota appoints new India MD Days after Honda Cars announced replacement of its India head after a short tenure of one year, another Japanese car maker Toyota has announced appointment of new managing director for India. The world's largest car maker has appointed Akito HR Budget 2016: Start-up India plan, focus on youth can reduce dependency on large corporates for jobs investments This budget continues to take forward a core belief that youth and entrepreneurship are key to transforming the economy and the country HR Air India is hiring: Apply now HR China to lay off 1.8 million workers from coal and steel industry after slowest economic growth in 25 years China has announced plans to fire around 1.8 million workers.  In an apparent bid to restructure the world’s second largest economy, President Xi Jinping’s reforms to the coal and steel industries would see around 15 per cent of the current workforce at risk of losing their jobs. Logistics India To Sign Contentious Logistics Agreement Allowing US Access to Indian Military Bases NEW DELHI: The BJP leaders from Prime Minister downwards are unsparing in their criticism of the Congress. But paradoxically the NDA Government is fol Logistics Indira Gandhi International Airport is world's best airport for second time in row New Delhi Logistics Carriage by Air Amendment Bill gets Rajya Sabha nod Piloting the bill in the Rajya Sabha, Civil Aviation Minister Ashok Gajapathi Raju said it would bring legislative character to international character with respect to compensation for air passengers. Logistics India's First Burger King Airport Outlet Opens At Mumbai's Chhatrapati Shivaji International Airport Travelers at Mumbai's airport can now officially enjoy Burger King fare.  Construction JLL launches platform to sell homes online JLL will have a dedicated team of on ground expert consultants to close transactions on leads generated online to benefit developers, end users and in.. Construction Chandigarh Housing Board house can be sold any time The Chandigarh Housing Board (CHB) on Tuesday waived off the lock-in-condition of five years to sell and transfer property, a decision that would give.. Construction Infra status for housing sector got boosted in Budget: Naidu The minister also said he was hopeful of the Real Estate Regulation Bill getting passed soon Construction India's richest rich prefer Mumbai as home The trend is expected to continue with number of Indian billionaires doubling over the next decade, while global number could rise by 44%. Marketing Online ads to attract 6% 'Google tax' : Report Govt to introduce 6% equalisation levy on digital advertising - The move is expected to impact the bottom-lines of giants such as Google, Facebook, Yahoo and others which earn ad revenues from business entities in India Marketing India will be fastest growing advertising market in 2016 : Maxus CEO Lindsay Pattison Lindsay Pattison said that India will be the fastest growing advertising market this calendar with total ad spend rising 15%. Marketing OgilvyOne Mumbai among world's top 10 digital agencies : Report MUMBAI: WARC has just released its much-awaited rankings of the world’s 100 best digital/ specialist agencies for 2016. And OgilvyOne Worldwide, Mumbai ranks among the top ten at number eight. Incidentally, OgilvyOne is the only Indian agency to rank among the top 50. The WARC 100 tracks over 2,000 effectiveness and strategy competition winners from around the world to reveal the top 100 best marketing campaigns of the year – as well as the agencies and brands behind them. | OgilvyOne Mumbai among world’s top 10 digital agencies | Indian Television Dot Com Marketing The most effective ad campaigns: Australia and India win at engagement More than half (55%) of the world’s most impactful campaigns are digital-led, with ‘social causes’ proving to be among the most effective, according to new research. The 2016 Warc 100 report is based on performance in effectiveness and strategy awards around the world, and are built on a methodology developed in consultation with King’s College ... Politics Did Smriti Irani's Parliament Speech School Or Fool Everyone? In the wake of the suicide of Hyderabad University student Rohith Vemula and the JNU controversy soon after, HRD Minister Smriti Irani has been facing plenty of heat. And then came her fiery speech in Parliament, where she got the opposition in a flap. So, here's the big question: did Smriti Irani fool everyone or did she school them? Politics Tamil Nadu Decides To Remit Sentence Of Rajiv Gandhi's Assassins Tamil Nadu Government today said it has decided to remit the sentence of life imprisonment of all the seven convicts in the Rajiv Gandhi assassination case and release them and sought the Centre's vie Politics Why Ishrat Jahan Is Back In The News And Why You Should Pay Attention NEW DELHI -- In the past week, two bureaucrats, who served in the Home Ministry, have made revelations which suggest that the Congress Party-led United Progressive Alliance government played fast and Politics From Ishrat To Kanhaiya, We Are Getting Distracted By The Wrong Questions Back in 2013, NDTV CEO Vikram Chandra tweeted: "Was Ishrat a terrorist? And does it matter whether she was or wasn’t? Should it affect our approach to a fake encounter?" Now wit Sports Foreign players pocket major chunk of money in Indian leagues, claims report Roger Federer and Rafal Nadal are the highest earning players with Rs 26 crore plus for playing in the IPTL. Sports Novak Djokovic hopeful will play in Serbia’s Davis Cup clash v Kazakhstan Novak Djokovic retired from the Dubai Championships quarter-final against Spaniard Feliciano Lopez. Sports Euro 2016 games could be played in empty stadiums, says UEFA director Euro 2016 games could be moved at short notice bringing in the scenario of playing without any fans present . Sports French Open is going to be our toughest Grand Slam to win: Sania Mirza Having won three Grand Slam titles in a row, Sania Mirza and Martina would hope to maintain the winning streak at the French Open. Entertainment Brie Larson supports sexual assault victims Actress Brie Larson hugged all of the 50 sexual assault victims from Lady Gaga's "Til It Happens To You" Oscars performance. Entertainment Ben Affleck dresses up as Batman for son’s birthday Actor Ben Affleck was left surprised when his son demanded him to don his Batman avatar for his birthday party. Entertainment Deepika Padukone as Serena in xXx unleashed by director D.J. Curaso Director of xXx: The Return of Xander Cage - D.J. Curaso has shared a picture of Deepika Padukone while shooting for the movie. Entertainment Kapil Sharma: I am not insecure; was only hurt when Comedy Nights With Kapil was taken off from YouTube Kapil Sharma said, "I am only hurt by the fact that they (Colors) removed the show from YouTube." TradeBriefs Publications are read by over 10,00,000 Industry Executives About Us  |  Advertise Privacy Policy    Unsubscribe You are receiving this mail because of your subscription with TradeBriefs. Our mailing address is GF 25/39, West Patel Nagar, New Delhi 110008, India