Blog Sree Vijaykumar | From the Editor's Desk Godmen like Baba Ramdev use corporate smarts to combine knowledge of something real like Yoga or Meditation (Sri Sri Ravi Shankar), with the fears and insecurities of the masses to create multi-million dollar organizations. Their popularity can get chief ministers (or even the prime minister) to endorse them. They sell everything from noodles to a medicinal herb that promotes fertility (its ancient name, which means "son's life seed", hints unethically at particular effectiveness in spawning male offspring). They are seeking corporate-style synergies between religious messaging, personal celebrity, commercial success and political influence. Welcome to 21st-century spiritual entrepreneurship! More in this Economist article - Comment | |
Digital
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Franchise
| | FranchiseHow to manage your franchise business like a true leaderIt feels good doesn’t it – being in charge of your own destiny, owning your own franchised business? But being the leader is not always easy. Leading by example can, at times, be very hard – particularly when you are not feeling “leader” material. It can also be one of the loneliest jobs – up … |
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Logistics
| Logistics
| Logistics
| LogisticsAir India's Nagpur MRO seeks defence businessThe city-based Maintenance, Repair and Overhaul (MRO) unit of Air India might turn a defence business hub if the plan of the State-run airliner gets the necessary push. Air India is seeking defence business for its MRO in Nagpur as part of diversification plan, even as nation’s oldest airline uses the facility for major repairs of its own wide-bodied aircraft. |
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