Blog Sree Vijaykumar | From the Editor's Desk So, is your business a hedgehog or a fox? Jim Collins in his book 'Good to Great' refers to this concept to explain companies that are great vs those that are average. Every time the fox tries to attack the hedgehog, the hedgehog simply rolls into a spiky ball and drives the threat away. The fox keeps trying various tactics, but the hedgehog defence is simple and impenetrable. Great companies have an ability to understand what their 'hedgehog' factor is (the one thing they are really good at) and consistently execute their way to greatness, using their single biggest differentiator as the competitive advantage. This is especially true for startups, which are resource constrained and don't have the luxury to operate multiple strategies - Comment | |
Digital
Announcing the Bengaluru edition of Techcircle Startup 2016; registrations open nowThe Bengaluru edition of Techcircle Startup will provide a comprehensive insight on the startup ecosystem in and around Bengaluru bringing together cutting-edge and disruptive early-stage startups, current and potential investors, angels, seed funds, incubators, accelerators & mentors, along with many of India’s most active VC/PE funds. |
Advt: The Power of a Great Digital Hospitality ExperienceA tsunami of game-changing digital disruptors has swept into the hospitality industry, raising the stakes in delivering the supreme guest experience. Join Chinmai Sharma, Chief Revenue Officer, Taj Hotels Resorts and Palaces, at Adobe Symposium to get insights into how Taj Hotels plan to bring alive experiences directly from each of their fantastic hotels to screens around the world with breathtaking velocity. Complimentary Registration (for TradeBriefs subscribers). |
Marketing
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| MarketingNestle ups marketing spends to Rs 525 crore : FY-2015 BENGALURU: That the Maggi fiasco was going to cost Nestle India Limited (Nestle India) dear was a given. Post the relaunch of one of the most staple dishes of modern India, the company had to follow up with a massive damage control and marketing push. Not only has the company had to pay more towards marketing, for the first timein this century, it has reported a drop in revenues. Also for the first time in this century, profit margin in terms of profit after tax (PAT) as percentage of total revenue from operations (TIO) has slipped down to a single digit. | FY-2015: Nestle ups marketing spends to Rs 525 crore | Indian Television Dot Com |
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