Blog Sree Vijaykumar | From the Editor's Desk Are smart people better off with fewer friends? Evolutionary psychologists Satoshi Kanazawa and Norman Li theorize that situations and circumstances that would have increased our ancestors' life satisfaction in the ancestral environment may still increase our life satisfaction today - the savanna theory of happiness. This explains how residents of rural areas and small towns are happier than those in suburbs, who in turn are happier than those in large cities. But there is one big exception. For more intelligent people, these correlations were diminished or reversed. When smart people spend more time with their friends, it makes them less happy. One explanation is that these people are less likely to spend time socializing because they are focused on some other longer term objective, which gives them more happiness - Comment | |
Digital
Advt: The Power of a Great Digital Hospitality ExperienceA tsunami of game-changing digital disruptors has swept into the hospitality industry, raising the stakes in delivering the supreme guest experience. Join Chinmai Sharma, Chief Revenue Officer, Taj Hotels Resorts and Palaces, at Adobe Symposium to get insights into how Taj Hotels plan to bring alive experiences directly from each of their fantastic hotels to screens around the world with breathtaking velocity. Complimentary Registration (for TradeBriefs subscribers). |
HR
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| HRTop Cities for Jobs in India India’s growing economic industries means that the job market is booming. DESIblitz looks at the Indian cities with the best jobs and career prospects. |
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Marketing
| MarketingCentre suggests three-member ombudsman to regulate ads : Report Acting on the Supreme Court’s instruction to set up a three-member ombudsman for regulating advertisements given by various governments and authorities, the Centre on Thursday suggested the composition of the regulating authority, which will now be put forth before the apex court. |
| MarketingApril Fools Day: Dear brands, don’t do it : ReportConsumer brands have joined the bandwagon too resulting in a surfeit of such hoaxes every year. Such efforts usually involve putting out a product announcement which is either bizarre or too good to be true. |
| MarketingFrooti Gets Youthful, AgainWith the advent of summer, FMCG brands have intensified their advertising to reach out to their audiences. India is a huge market for both Cola and non-Cola brands, so these brands spend huge amount of money to create a strong recall. Some of the top spenders in this category include Pepsi, Coca-Cola and Parle Agro. |
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