Blog Sree Vijaykumar | From the Editor's Desk Governments and anti-terrorism officials can take a leaf out of the Al Capone arrest playbook to disrupt terrorist attacks. By 1931, Al Capone had become the US's first celebrity criminal. His activities were notorious, including murder, bribery and running illegal breweries. But the government would have trouble convicting Capone of his most heinous offences in a criminal court for various reasons, including the code of omerta (silence) embedded in mob culture. Instead, prosecutors charged Capone with tax evasion, prompting the incredulous mobster to say, "The government can't collect legal taxes from illegal money." Capone was wrong, and tax evasion charges proved to be his downfall. Though one effect of this strategy was often shorter criminal sentences than might otherwise be obtained, the architects of this policing model believed the trade-off was acceptable. As one analyst put it, even shorter sentences "may nonetheless be efficient in disrupting logistical networks and planning". With all the data India has on terrorists, a counter-intuitive strategy might be to go after them with smaller charges and get them behind bars (in India, Pakistan or elsewhere), even if for shorter durations, where they are less effective in plotting attacks. Perceived as less damaging, we might even get Pakistan to co-operate with us on this - Comment | |
Digital
Advt: The Power of a Great Digital Hospitality ExperienceA tsunami of game-changing digital disruptors has swept into the hospitality industry, raising the stakes in delivering the supreme guest experience. Join Chinmai Sharma, Chief Revenue Officer, Taj Hotels Resorts and Palaces, at Adobe Symposium to get insights into how Taj Hotels plan to bring alive experiences directly from each of their fantastic hotels to screens around the world with breathtaking velocity. Complimentary Registration (for TradeBriefs subscribers). |
DigitalVCCircle Network appoints Nita Kapoor as CEONews Corp-owned The VCCircle Network has appointed Nita Kapoor as the CEO. She will also oversee Bigdecisions.com as head of News Corp's new ventures in India. Nita has significant management and strategic execution experience over a three-decade-long career that began at ad agency Mudra Communications in 1985. She spent 16 years at Mudra working on a portfolio of brands that included Rasna, Vimal, Nestle, FritoLay, Dabur and McDonalds, and rose to become the head of the firm's flagship Delhi operations. |
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| MarketingCentre suggests three-member ombudsman to regulate ads : Report Acting on the Supreme Court’s instruction to set up a three-member ombudsman for regulating advertisements given by various governments and authorities, the Centre on Thursday suggested the composition of the regulating authority, which will now be put forth before the apex court. |
| MarketingApril Fools Day: Dear brands, don’t do it : ReportConsumer brands have joined the bandwagon too resulting in a surfeit of such hoaxes every year. Such efforts usually involve putting out a product announcement which is either bizarre or too good to be true. |
| MarketingFrooti Gets Youthful, AgainWith the advent of summer, FMCG brands have intensified their advertising to reach out to their audiences. India is a huge market for both Cola and non-Cola brands, so these brands spend huge amount of money to create a strong recall. Some of the top spenders in this category include Pepsi, Coca-Cola and Parle Agro. |
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