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Blog Sree Vijaykumar | From the Editor's Desk For Indian retailers, the Costco business model is an interesting one. No branded item can be marked up by more than 14 percent, and no private-label item by more than 15 percent. Mr. Sinegal warned that if Costco increased markups to 16 or 18 percent, the company might slip down a dangerous slope and lose discipline in minimizing costs and prices. How's that for a business philosophy, as opposed to opportunistic margin extraction that most other retailers indulge in! Sell a limited number of items, keep costs down, rely on high volume, pay workers well, have customers buy memberships and aim for upscale shoppers, especially small-business owners. In addition, don't advertise -- that saves 2 percent a year in costs. More here
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