October 6, 2016 - Kabaddi World Cup 2016: Anup Kumar is ‘captain cool' of Indian kabaddi, says Rahul Chaudhari

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Invite Friends Blog Sree Vijaykumar From the Editor's Desk Seems like every week, am having a discussion with someone or the other on marketing funnels. Most companies are impatient and want customers on a platter. The reality is that if you approach marketing like that, you are missing out on a large portion of your potential customers, namely the top of the marketing funnel. If you get 5 leads who are ready to buy your product today, there are 50 who don't understand your value proposition yet and 500 who are unaware of your product altogether. Unfortunately, Google and Facebook have trained most marketers to think of Digital as purely a "performance" medium. You build your brand on TV and get leads (more like ready customers) on Digital! Even if you are lead focused, capture those who might be interested in your product through content(whitepapers/videos/blogs/webinars), then nurture them through a marketing automation platform (email/phone follow ups with new content if you don't want to spend the time and money on the technology) and then watch them turn into customers. A simple explainer in this video here Advertisers of the day Transjovan Capital (Board Advisory): : Where will your Company be in the next 5 years? Gartner: View complimentary research reports   Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails (B2B Decision-Makers, B2C Decision-Makers, TradeBriefs Premium).   Sports Kabaddi World Cup 2016: Anup Kumar is ‘captain cool’ of Indian kabaddi, says Rahul Chaudhari Rahul Chaudhari shows his belief in the team and expects the country to lift the World Cup trophy for the third time. Jobs: Sign in to see more relevant jobs here. Sports AIFF hails Ishan Pandita’s signing with La Liga side Ishan Pandita signed a one-year contract with CD Leganes but will be playing in the Division de Honor Juvenil which is the top-level for youth players in Spain. Sports South Africa chase down Australia’s 371 to win ODI series Australia slipped to a third straight loss on the tour, this time by four wickets but possibly the most painful considering the situation. Event: BOGDM 2016 (Exclusive offer for TradeBriefs subscribers) Get inspired by witnessing in-depth analysis of 25+ best digital marketing campaigns. Use the special discount code 'TRADE' on registration and get INR 1000 off the tickets!Register Now     Sports India vs New Zealand: Andhra Cricket Association gears up to host 5th ODI Gokaraju Gangaraju, also ACA Secretary, said India and England will play a Test at the stadium from November 17. Sports ISL 2016: Under new coach, Delhi Dynamos take on holders Chennaiyin FC Gianluca Zambrotta will be banking on his marquee player Florent Malouda to deliver the goods against the defending champions. Sports BCCI vs Lodha panel judgement day: Before Supreme Corut hearing, Anurag Thakur, Ajay Shirke fire salvos Ajay Shirke's letter to the panel secretary Gopal Sankaranarayanan, said that the decision of the cricket board’s bankers to freeze the accounts was the based on the Committee’s email. Entertainment Rakeysh Omprakash Mehra’s Mirzya: How history made Sahiban a betrayer Rakesh Omprakash Mehra’s Mirzya: Excited for Harshvardhan Kapoor, Saiyami Kher-starrer film? Read Mirza-Sahiban's original story first. Entertainment Soha Ali Khan’s 31st October to now release on October 21 Soha Ali Khan and Vir Das starrer 31st October release date has now been pushed to October 21 after PIL was filed against the thriller. Entertainment We hardly make films for children in Bollywood: Ketan Mehta Director Ketan Mehta, who is coming with Motu Patlu King of Kings, says Bollywood should make more movies for children as he believes kids constitute an important section of the audience. Entertainment Dhanush’s Kodi trailer gets good reviews, audio launched Unlike Thodari, Kodi did not get a grand audio launch, the function was a low-key affair attended by close friends and Dhanush's confident in the industry, says director Vetrimaran. Retail Amazon sells 15 mn units in 5-day sale, claims market leadership Prime is star of the show, getting tens of thousands of users to pay Rs 499 for subscription Retail Aim to add 1 cr customers to Future Pay: Kishore Biyani Future Group CEO Kishore Biyani aims to add 1 crore customers to Future Pay in 18 months. Retail Why easier, safer logins are the key to India's e-commerce growth According to Octane Research 70-75 per cent of shoppers regularly abandon their online shopping carts before they complete their purchases. Retail Brick and mortar, online resurgent as retail demand surges to its best in 3 years The fast-moving consumer goods (FMCG) sector expects a boost at the tail end of the December quarter, said B Sumant, president, FMCG businesses, ITC. Politics India Can Snub Pakistani Actors And Singers But Can It Tame China, The Dragon Next Door? The call for boycott of Pakistan makes more logical sense than a call for boycott of China. Politics Surgical strikes: How politicians turned a matter of national security into a mud-slinging match This is how politicians in our country reduced surgical strikes, an issue linked with national security, to a mud-slinging match. Politics Nawaz Sharif's Remark About Burhan Wani Shows Pakistan's Continued Attachment To Terrorism: India The Pakistani PM referred to Wani as 'son of the Kashmiri soil'. Politics Accused In Dadri Lynching Case Dies, Family And Villagers Cry Foul His family has alleged that he was beaten up inside the jail.  Telecom Behind the Pixel : Google's first real threat to Apple's IPhone Google on Tuesday unveiled the Pixel and larger Pixel XL, the first phones that were ...   Telecom Idea, Vodafone stretch books with $2 bn bids each on 4th day of auction Such a scenario would typically mean Idea and Vodafone would have to borrow more, increasing their debt-equity ratios further, said a top executive at a Big 4 firm. Telecom Indian telco equipment demand to exceed $30bn by 2020 : Report Telecom Minister Manoj Sinha has said that demand for telecom equipment on the Indian sub-continent will exceed $30bn by 2020, up from $20bn in 2015-16,   Telecom Only Pixel Phones Are Coming to India for Now, Google Confirms Logistics Revenue dept to hire agencies to train industry on GST New Delhi, Oct 5 () With less than six months being left for GST rollout, the revenue department has decided to hire professional bodies to impart training to trade, industry, and stake holders on the new indirect tax regime. Logistics Airlines plan route changes as Pakistan extends airspace bar Pakistan will ban Indian carriers from flying at lower altitudes near Lahore and Karachi during October as a result of Logistics Gazpromneft-Aero and Hindustan Petroleum to fuel partner airlines Under a new three year agreement signed between Gazpromneft-Aero and Hindustan Petroleum, the latter will refuel the former’s partner airlines at airports at which HP is present in India. Logistics Air Costa in talks with foreign airlines for stake sale While the airlines have increased their flight, the number of airports connected by airlines has reduced to 76 from 81 airports last year. HR India Post Payments Bank (IPPB) begins recruitment for key posts India Post Payments Bank (IPPB), which plans to begin operations next year, has started its recruitment drive for key posts across its departments, authorities said on Monday. HR Now, postgraduates vying for permanent jobs as conductors Himmat Solanki, a 31-year-old with an MA and MPhil in sociology, has been on strike for the last ten days, demanding a permanent job. HR 'No Taking Our Jobs': UK's New Rules Make It Tough To Hire Indians New rules are expected to make it tougher for British companies wanting to bring in foreign professionals from outside the EU, including countries like India. HR Nilekani is right: Jobs won't exist if India fails to reskill for automation ... Nandan Nilekani said automation, machine-learning, artificial intelligence and bots are happening, both in the software and business process outsourcing sector. Finance RBI under Urjit Patel begins to change stance on dealing with banks’ bad loans After announcing his maiden monetary policy as the RBI chief, Urjit Patel said that the central bank has decided to ease some norms around the scheme for sustainable structuring of stressed asset Finance India plans to take away RBI's debt management role in two years India plans to transfer the central bank's responsibilities for managing public debt on behalf of the government to a new independent agency in the next two years, the finance ministry said. Finance Finance ministry signals common ground with RBI on bad loans Day after RBI signals shift in approach towards bad loans, finance secretary Ashok Lavasa says PSU banks need to find practical ways out of the stagnation in loan growth Finance Importance of skilling India's burgeoning workforce For the sharing economy to truly provide the economic boon it promises to India, providing digital skills and facilitating flexible working norms are a must Franchise Buying a business the smart way Richard Parker is the President of Diomo Corporation and author of the bestselling How To Buy A Good Business At A Great Price series. We recently asked for his expert advice on the do's and don'ts for buying a business. Here's what he had to say:   Franchise What happens when you start a business at the end of your corporate career? Digital Indian startups can now raise up to $3 million in foreign funds: RBI The startup culture in India is at its peak and the latest announcement by RBI to allow foreign funding in combination currency will help entrepreneurs boost innovation in the industry and create more jobs.   Digital Cardekho.com owner Girnar Software, Microsoft plan to settle legal dispute amicably In what can be termed as a happy ending in the dispute between the US tech giant Microsoft and domestic business process outsourcing (BPO) firm Girnar Software -- which also runs popular auto portals such as cardekho.com and gaadi.com -- over the alleged use of unlicensed software products, both the Digital E-pharmacy Netmeds in talks to acquire drugs marketplace Pluss Online pharmacy Netmeds.com is in advanced stage of discussions to acquire Pluss, a hyperlocal drugs delivery startup, owned by Alpinismo Online Ventures Pvt. Ltd Company. The combined entity is expected to take on rival 1mg, an online marketplace for medicines. Pluss’ existing investors IDG Digital Food-tech startup Swiggy ropes in Mukesh Bansal as advisor Bengaluru-based Bundl Technologies Pvt. Ltd, which owns and operates online food ordering platform Swiggy, has roped in Myntra’s founder Mukesh Bansal as a strategic advisor. "His (Bansal's) role in building an incredible product and scaling private brands at Myntra will prove to be Software Automation is going to eat up jobs in India and tech advancement is not going to spare China as well Technology has and will continue to fundamentally reshape the world Software Did Yahoo secretly scan customer emails for US intelligence? The company complied with a classified US government demand, scanning hundreds of millions of Yahoo Mail accounts at the behest of the National Security Agency or FBI. Software Why will Trump's immigration and outsourcing policies cause damage to the US, but not India?- Deccan Herald British IT Guru and 'Internet of Things' inventor Kevin Ashton today said Republican candidate Donald Trump will not come out trumps in the US Presidential elections and that his stance on outsourcing industry and immigration policies will do Software After launching its own phones, Google must focus on fixing its retail strategy now Cutting distribution deals with a handful of carriers and retailers isnt enough, according to Forrester Research analyst Thomas Husson. Ecommerce Ecommerce war: Flipkart clocks record Rs 1400 cr in single day sales; can Amazon match up? Monday's sales was more than double the company achieved in a single day sales last year Ecommerce Netmeds in talks to buy medicine delivery startup Pluss Pluss, which was founded in 2015 by Jain, Madhulika Pandey and Tarun Lawadia, had raised about $1 million from IDG Ventures and other investors in November. Ecommerce E-commerce company Shopmatic ties up with Gates Apac for ICT expansion Shopmatic is a pioneer in the field of e-commerce and an innovation-led organization contributing to the evolution of traditional business practices, .. Marketing Top trends likely to shape the Indian Mobile Market in 2016 The year 2016 has witnessed mobile power like never before, and its only getting better. Marketing The vibe at CPhI: Trends that are shaping contract manufacturing market The massive CPhI show kicked off in Barcelona, Spain, on Tuesday with numbers that rival some small cities. An estimated 38,000 visitors from 150 countries swarmed through the facilities. They came to meet, look and listen to about 2,500 exhibitors. Marketing RBI will review mobile wallet guidelines, issue operational norms for payments banks The Reserve Bank of India said that it will be reviewing guidelines for prepaid payment instruments (like mobile wallets and prepaid cash cards) in India. The review will be finished by December 31st 2016 (this year), and for the time being, the RBI has suspended the processing of fresh applicat Marketing GOQii secures funding from Ratan Tata Fitness tracker startup GOQii has raised Series A funding worth $13.2 million (Rs 88 crore) led by New Enterprise Associates and Cheetah Mobile, with participation from Great Wall Club, DSG Consumer Partners, Ilkka Paananen (CEO and co-founder of Supercell) and Pravin Gandhi (co-founder of Seedf Construction Free homes for 20,000 in India's biggest urban makeover in Mumbai The area, known as Bhendi Bazaar, will rehouse 20,000 people crammed into 250 crumbing buildings in a Muslim enclave in south central Mumbai. Construction Bombay HC asks CBI to probe further in Adarsh scam Last month, the HC had asked CBI for an additional report in its probe for two names of leaders allotted 'benami' flats in the controversial Adarsh co.. Construction India Ratings says Loan against property to see more stress Loan against property, one of the segments that has been witnessing high double digit lending growth may begin to see higher levels of stress, as per a report by rating agency India Ratings and Research (Ind-Ra).As per the report early signs of Construction JLL India and HouseBolo.com launch Online Home Carnival The 25-day home sale starting October 6, to be hosted on Housebolo.com, will have unit-wise auction through an e-bidding model for home buyers. TradeBriefs Publications are read by over 10,00,000 Industry Executives About Us  |  Advertise Privacy Policy    Unsubscribe You are receiving this mail because of your subscription with TradeBriefs. Our mailing address is GF 25/39, West Patel Nagar, New Delhi 110008, India