   
 | From the Editor's Desk
Ecommerce Content Marketing: The Definitive Guide - Boris Mustapic
Content marketing is a type of marketing that is focused on creating and distributing relevant and valuable content with the intention of attracting a target audience. It allows you to communicate with your customers without selling to them, establishing a deeper, more trustworthy relationship. Studies show that content marketing costs 62% less than traditional marketing while generating three times as many leads. Before engaging in content marketing, you need to consider what topics you'll be covering and what type of content you'll be producing.
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Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails. | | HRHRHR6 More HR StoriesLogisticsLogisticsSmoke Engulfs IndiGo Airlines Flight Mid-Air (VIDEO) The flight landed safely under full emergency conditions. IndiGo, India's largest domestic airliner has been facing problems with Pratt & Whitney engines powering its A320 neo aircraft. Indigo's A320 neo planes have been facing engine problems and have reported several mid-air failures in the past few months. Logistics9 More Logistics StoriesConstructionConstructionConstruction10 More Construction StoriesMarketingMarketingMarketing620 More Marketing StoriesPoliticsRahul Gandhi To Decide On Madhya Pradesh Chief Minister Today Will Madhya Pradesh be headed by Jyotiraditya Scindia or will his senior colleague Kamal Nath decide the state of affairs in the state for next five years? Today, Congress President Rahul Gandhi is likely to end the suspense as he decides who will get the opportunity to lead the government in the state, after a gap of 15 years. PoliticsPolitics8 More Politics StoriesSportsSportsSports14 More Sports StoriesEntertainmentStrict disciplinary action taken against Sajid Khan, gets one year suspension from IFTDA The Indian Film &Television Directors' Association (IFTDA) has suspended television anchor turned filmmaker Sajid Khan for one year from filmmaking. During this period, Khan will not be allowed to direct films in any format. The IFTDA declared, "We have seriously taken the sexual harassment complaints of Ms. Rachel White, Actor, Ms. Karishma Upadhyay, Journalist, Ms Simran Suri, Actor, Ms. Saloni Chopra, Actor. The Committee investigated the complaints in the spirit of POSH Act and in compliance of principles of natural justice, equity and fair play. The allegations in the complaints are serious instances of sexual harassment, unwelcome sexually determined behaviour, and unwarranted contact by poking and advances, demands for sexual favours and abuse of power by Sajid Khan." EntertainmentVirat Kohli and Anushka Sharma win hearts after sacrificing their business class seats for team mates Virat Kohli and Anushka Sharma have for long been setting goals for us as a couple, but now, they have done something touching which just highlights the fact that they are so amazing as human beings too. Anushka and Virat flew to Australia for ongoing series. Team India won the first match of the season at Adelaide. For their second match, they had to go to Perth while leaving a couple of seamers from their team did not get tickets due to non-availability. Guess what that power couple did? They gave away their business class tickets to them so as to ensure that they travel safely and comfortably. Michael Vaughan, England's former captain took to Twitter to share this anecdote. He said, "Witnessed @imVkohli & his wife give up their Business class seats to allow the Quicks more comfort & space on the trip from Adelaide – Perth !! Danger Australia .. Not only are the quicks more relaxed .. The Skipper is managing his troops with great human touches #AUSvIND." EntertainmentWorkWorkWork9 More Work StoriesLifeLifeLifeRetailRetailRetailBuilding an Ecommerce Business, Part 8: Customer Service Startups and seasoned merchants alike can run into hiccups with managing customer service. Is it better to do it in-house or to outsource? Should you hire someone from the start? This is episode eight in my series on building an ecommerce business from the ground up. 18 More Retail StoriesTelecomTelecomTelecomFinanceFinanceFinance15 More Finance StoriesFood/FMCGFood/FMCGFood/FMCGSoftwareSoftwareSoftware11 More Software StoriesEcommerceEcommerceEcommerceE-pharmacies: Waging a Battle for Survival Across the globe, e-commerce entities have grown significantly over the last few years. E-pharmacies too have grown as a result of increasing incidence of chronic diseases, growing tech savviness, increasing demand for convenience, etc. Moreover, the significant discount provided by these entities are also a big lure. Till 2015, getting quality medicines at discounted rates was a dream, but, with the entry of online pharmacies in the Indian marketplace it has become a reality. However, its entry had significant impact on offline players' business and it was strongly opposed by them. And several times, the apex body of chemists association The All India Organisation of Chemists and Druggists (AIOCD) had called up nationwide strikes against online pharmacies. The war between online and offline pharmacies have been ongoing for some time and both have tried their best to turn the policy makers and regulators in their favour. In a recent development, the ongoing tussle between online pharmacies and offline pharmacies took a different route when Chennai-based Tamil Nadu Chemists & Druggists Association filed a plea to block links of websites selling medicines online. Their concern was that these sites may sell fake, expired, contaminated, unapproved drugs or otherwise unsafe products that are dangerous to patients and which might put a patient's health at risk. This led to an interim ban on online pharmacies operating without a license. It has given rise to another dilemma — Are online pharmacies just mediators or full-fledged pharmacy stores? In the midst of all these happenings, industry experts share their views on the recent developments and offer insights on the way forward for online pharmacies. By Usha Sharma 4 More Ecommerce Stories |
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