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We begin with a view on how performance evaluations can be more forward-looking rather than dwelling on past mistakes. Brick and mortar retailers finally won a round in their duel against ecommerce companies, with FDI 'clarifications' coming in from DIPP that disallow FDI-funded ecommerce companies from owning any portion of the vendors that sell through them. The legal teams at Amazon and Flipkart are sure to get busy now. If you are going through a mid-career crisis, a gig economy job might be worth looking at. Opportunities exist in technology (blockchain, data science, etc), marketing (PR, Instagram, Content Marketing, etc) and several other fields. Finally, Samsonite's 'Kerala is Open' advertising campaign provides several lessons to brands in how a campaign can touch the right emotions, while not deviating from the brand message. Get the most read stories of the past week here |
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