Editor's Picks - The dawn of the reliance economy | Restaurants, small retailers under GST evasion scanner | Jio plans Wechat-style Super App | Paytm enables recurring payments | Is Private Equity the New 'Strategic'? | Oyo, Zomato, Swiggy offer over Rs 60 lakh for top recruits | FedEx CIO: It's time to mandate blockchain | Jet Airways staff want to buy the airline.. & more

Thanks for supporting independent media, by accepting our ads (upto 2 per day). Still wish to Unsubscribe? For inquiries/concerns, Contact Us

The Dawn of the Reliance Economy Your attention was never the endgame Despite the way we position it, technology is no longer a tool to solve problems; it has been twisted into a tool to grow profits. Capitalism isn't geared to solve problems. If a company truly solved a problem, it would put itself out of business. Instead, the system is geared to keep consumers perpetually in need. For every solution we create, we have to manufacture a new problem. One way we do this is through planned obsolescence: intentionally designing things to have a short lifespan, which drives frequent upgrade cycles. This is the reason Apple releases a new iPhone every year and stops supporting older versions. This is also the reason that the average appliance now lasts about eight years, and why the fashion industry pushes seasonal trends. But planned obsolescence isn't the most powerful problem a company can generate. The most powerful problem a company can create is the "I can't live without it" problem. If a product replaces a human skill, we become reliant on it, and making us reliant is the ultimate long-term growth strategy. Monopolization isn't just about pushing out the competition. It's about monopolizing human capability. More here Read TradeBriefs every day, for the top insights! Advertisers of the day Kellogg Executive Education: Kellogg's Senior Management Program | June 2019 | Enroll Now EMERITUS Institute of Management: Postgraduate Diploma in Innovation & Design Thinking program| Accepting Applications Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails. Get today's top stories here More Retail stories More Telecom stories More Finance stories More FMCG stories More IT stories More Digital stories More Logistics stories More Construction stories More Sports stories More Work stories More Life stories Get today's top stories here

You are receiving this mailer as a TradeBriefs subscriber. We fight fake/biased news through human curation & independent editorials. Your support of ads like these (upto 2 per day) makes it possible. If you still wish to unsubscribe, you can unsubscribe from all our emails here Our address is 309 Town Center 1, Andheri Kurla Road, Andheri East, Mumbai 400059