Monday, September 30, 2019

September 30, 2019 - Indian Ad-Age: How Cadbury ‘adulted’ chocolate

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TradeBriefs Editorial

From the Editor's Desk

The Life-Changing Magic of Having 'Enough'

My dream was to write one book. A real, published book. For years, that was my vision of success.

It took a long apprenticeship, but it happened. I sold my first book at age 25. And then, almost immediately, it became clear in my mind that - you know what? - real success is writing a bestselling book. Before I could pin up the first newspaper clipping about my debut title, I started writing a proposal for my next one.

I wanted to be a millionaire. Did it. I wanted to buy my own home. Did that, too. Then, when I found my dream house, I remember thinking, "If I can just get this, I'll have everything I want." A year later, I was ripping out the floors and remodeling the whole thing because I craved something better.

Continued here

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Marketing
Indian Ad-Age: How Cadbury 'adulted' chocolate

Through "Asli swaad zindagi ka", Cadbury changed the perception that chocolates were for only children. The ad did not highlight or make the product the hero - it barely had a few glimpses of the chocolate itself. What it however focused was on humans and how they were feeling, right through the ad.



 R & D

Politics
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Politics
Fake Call Centre Busted In Delhi, Data Of Thousands Seized; 3 Arrested
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Sports
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Sports
Weekend Roundup: Liverpool, Inter maintain perfect start, Real Madrid go top
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 Tax Strategy & Technology Summit 2019
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Entertainment
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Entertainment
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Work
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The idea of female entrepreneurship still faces major challenges, though.


Work
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Life
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Life


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Retail
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Retail
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Telecom
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Finance
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Food/FMCG
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Software
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Ecommerce
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Ecommerce
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Digital


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HR


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Logistics
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Construction
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