Saturday, September 21, 2019

Trending: Sep 14 - 21: The Strategy Behind TikTok's Global Rise

If this mailer does not render correctly, please enable images or view online   Advertise
             Unsubscribe{statpicture}


 
TradeBriefs Editorial

From the Editor's Desk

The Strategy Behind TikTok's Global Rise

Few tech startups have taken off as quickly as Beijing-based ByteDance, the creator of the highly popular 15-second video app, TikTok. In just two years, TikTok has emerged to rival companies like Netflix, YouTube, Snapchat, and Facebook with more than one billion downloads in 150 markets worldwide and 75 languages. On the app, homemade videos showcase everything from comedy to lip syncs to dog grooming tips that users create and share on their phones. The scrappy, goofy, fast-moving content has hooked young audiences around the world.

Since little translation is required, TikTok reaches well beyond other successful Chinese apps such as Tencent’s messaging app WeChat, which is ubiquitous in China but mostly used elsewhere among Chinese communities keeping in touch with people back home. Chinese entrepreneurs such as ByteDance founder Zhang Yiming are showing that they can succeed in an openly competitive market internationally rather than only in China where the Great Firewall regulates the internet and blocks access to several U.S. social media sites.

Continued here

Read TradeBriefs every day, for the top insight!

Advertisers of the day
Columbia Business School: Executive Program in Management | Starts Nov 2019 | Apply Now to get early application benefit of USD $3000
Columbia Business School: Apply for Digital Business Leadership Program | Alumni Benefits | Avail USD $3000 early application benefit

Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails.

 
 
South Africa's township foods are being remade as gourmet dishes by a new generation of chefs
South Africa's township foods are being remade as gourmet dishes by a new generation of chefs
A new generation of South African chefs is trying to bridge the gap between historically suppressed food culture and the modern interpretation of fine dining


Deloitte, Microsoft, Dell: These are the companies making millions supplying ICE
Deloitte, Microsoft, Dell: These are the companies making millions supplying ICE
They supply everything from private jets to tech support.


The MBBS has lost its relevance in India, says the man behind the world's cheapest hospital
The MBBS has lost its relevance in India, says the man behind the world's cheapest hospital
"My son graduated about 10 years ago, and the way he was taught was exactly how I was taught 45 years ago."


French Startup Believe Sets Up Base In Indian Live Music Market With Entco Acquisition
French Startup Believe Sets Up Base In Indian Live Music Market With Entco Acquisition - Inc42 Media
Paris-based technology and artist services company Believe has acquired Mumbai-based live music production Entco for an undisclosed amount.




Potential for India's USD 80 billion remittances economy
Potential for India's USD 80 billion remittances economy - The Financial Express
How can India's diaspora, both NRIs and PIOs, contribute further to the nation's economic growth?




Single-use plastic ban may hike costs for FMCG companies; 15-20% raise likely
Single-use plastic ban may hike costs for FMCG companies; 15-20% raise likely - The Financial Express
While the nation is gearing up for an anticipated blanket ban on single-use plastics, FMCG companies have raised concerns about the same as it is likely to raise the packaging costs for fast-moving consumer goods companies.




Bill Gates says climate change is a threat to development because it leads to war
Bill Gates says climate change is a threat to development because it leads to war
A warming climate, Bill Gates told Quartz, can spark reactions that lead to war.


This Diwali, Amazon readies its fireworks to woo small-town India
This Diwali, Amazon readies its fireworks to woo small-town India
The festival is key to rope in the next 100 million users.


Amazon's Great Indian Festival targets small towns this Diwali
Amazon's Great Indian Festival targets small towns this Diwali - Quartz India
The festival is key to rope in the next 100 million users.




Government launches portal that will help you track your lost phone: How it works
Government launches portal that will help you track your lost phone: How it works - Firstpost
If your phone is lost or gets stolen, the CEIR website will allow you to file an official complaint online.


US-based consulting firm Neudesic to hire 300 employees in India
US-based consulting firm Neudesic to hire 300 employees in India
Opens its fourth Innovation Centre in India, in Hyderabad




Documentary film based on life of Uttarakhand farmer nominated for Oscars
Documentary film based on life of Uttarakhand farmer nominated for Oscars
Moti Bagh, directed by Nirmal Chander, is based on the life of Vidyadutt, a farmer living in the state's Pauri Garhwal region


JustMyRoots.com Brings-In India's First Interstate Perishable Food Delivery
JustMyRoots.com Brings-In India's First Interstate Perishable Food Delivery - Siliconindia.com
JustMyRoots.com Brings-In India's First Interstate Perishable Food Delivery - JustMyRoots.com, one of the food tech platforms in the country has launched India's first interstate...




Rupee depreciation provides respite for Indian IT amid margin pressures
Rupee depreciation provides respite for Indian IT amid margin pressures - Livemint
The Indian rupee has depreciated considerably against the US dollar so far this quarter.With IT companies earning a large part of their revenues from the US, this will aid their margins




With economy in downturn, India Inc's senior executives grapple with severe mental stress
With economy in downturn, India Inc's senior executives grapple with severe mental stress - Economic Times
Psychiatrists and psychologists now have more callers who complain of work stress and fear of losing jobs.


T-Hub ties up with Choose New Jersey, Venture Link
T-Hub ties up with Choose New Jersey, Venture Link
Selected startups to get direct access to relevant funding opportunities through VentureLink




Businesses find Telegram a faster route to users
Businesses find Telegram a faster route to users
The secure messaging app has become the destination of choice for businesses to onboard and retain customers.




Delhi Cop Caught Driving Without Insurance, Pollution Certificate; Fined
Delhi Cop Caught Driving Without Insurance, Pollution Certificate; Fined
A Delhi Police constable was fined for driving a car without insurance, a Pollution Under Control certificate and with tinted windows, the police said on Wednesday.


Diwali Consumer Survey: Consumers likely to be back shopping in markets
Diwali Consumer Survey: Consumers likely to be back shopping in markets - LocalCircles
Consumer Spending on Diwali: A LocalCircles consumer survey 'Mood of the Consumer' reveals 35% households will indulge in festive spending of over 10,000 this Diwali




Glimpses into lavish Indian weddings
Glimpses into lavish Indian weddings
The Bangalore photographer Mahesh Shantaram captured the shifts unfolding in Indian marriage celebrations. He tells Fiona Macdonald about what he describes as "outtakes from weddings".


India's retail modernization turns the cold-chain business hot
India's retail modernization turns the cold-chain business hot
State-owned Concor to launch cross-country refrigerated rail transport


Maruti Suzuki exports 1 millionth car from Mundra Port in Gujarat
Maruti Suzuki exports 1 millionth car from Mundra Port in Gujarat - Times Now
The one millionth Maruti Suzuki car to be exported from the port is a Maruti Suzuki Dzire sedan in Oxford Blue. The car is headed to Chile.




Colliers International acquires Synergy Property Development Services
Colliers International acquires Synergy Property Development Services - ETRealty.com
The senior leadership of Synergy will remain significant shareholders of the combined business under Colliers' partnership model, the latter said in..


"Want To Make Delhi Bangkok?": Swati Maliwal To BJP Over Spa Advisory

Delhi Commission for Women chief Swati Maliwal on Wednesday accused the Delhi BJP of "pressuring its party-run SDMC" to "not issue the advisory banning cross gender massages" in spas.


India: Snacks major Haldiram's looks to invest up to $10m in milkshake brand Frozen Bottle
India: Snacks major Haldiram's looks to invest up to $10m in milkshake brand Frozen Bottle - DEALSTREETASIA
Indian snacks and sweets major Haldiram Snacks Pvt. Ltd is in advanced discussions to invest in Bengaluru-based Frozen Bottle, a quick-service restaurant (QSR) chain that sells milkshakes and desserts, said three people aware of the development, requesting anonymity.




National Seminar on Emerging Trends in Public Architecture
NEW DELHI. The Minister of State for Housing & Urban Affairs, Civil Aviation (Independent Charge) and Commerce & Industry, Shri Hardeep Singh Puri lighting the lamp to inaugurate a National Seminar on Emerging Trends in Public Architecture, in New Delhi on September 18, 2019. The Secretary, Ministry of Housing and Urban Affairs, Shri Durga Shanker Mishra and the Director General, CPWD, Shri Prabhakar Singh are also seen.




Frank Lloyd Wright Biography Chronicles the Iconic Architect's Redemption in New York
Frank Lloyd Wright Biography Chronicles the Iconic Architect's Redemption in New York
A recent Frank Lloyd Wright biography, Wright and New York: The Making of America's Architect, shows how, despite loathing New York, the scandal-beset Prairie architec...


"Sponsored Events Abroad Do Not Bring Investors": Priyanka Gandhi Vadra

Congress general secretary Priyanka Gandhi Vadra on Wednesday indirectly hit out at Prime Minister Narendra Modi's diaspora outreach event 'Howdy, Modi' in Houston, Texas on Sunday, saying that the ongoing slowdown was a speed breaker in his government's claims of working towards making India a $5 trillion economy.


[Funding Alert] Zivame gets infusion of Rs 25 Cr from Indiblu, Avendus Capital, and Avezo Advisors
[Funding Alert] Zivame gets infusion of Rs 25 Cr from Indiblu, Avendus Capital, and Avezo Advisors - YourStory
Started in 2011 by Richa Kar and Kapil Karekar, Zivame started out as a marketplace for lingerie brands and later expanded its offerings with activewear, sleepwear, and shapewear. Now, the company has its own private label.




Kae Capital in talks to raise third fund of up to $60 mn
Kae Capital in talks to raise third fund of up to $60 mn - Livemint
This fund will be bigger than its last one as seed-stage cheque sizes have become larger.Kae capital raised its first fund of $25 mn and invested in firms such as 1mg and Fynd




Ola drivers to get health benefits under Ayushman Bharat scheme
Ola drivers to get health benefits under Ayushman Bharat scheme - India Today
Dr Gedam said that goal Ayushman Bharat- Pradhan Mantri Jan Arogya Yojana scheme is to provide access to quality curative health care and ensure it reaches every last citizen who is eligible.




Webinar: Meet my Workplace with Vodafone Idea
Webinar: Meet my Workplace with Vodafone Idea - People Matters
Here's a webinar with Roy Choudhury CHRO at Vodafone Idea as he shares learnings tips and fundamental knowledge on how to build a great place to work in India




At 17.5 Million, Overseas Indians Are Largest Community In The World: UN
At 17.5 Million, Overseas Indians Are Largest Community In The World: UN
India was the leading country of origin of international migrants in 2019 with a 17.5 million strong overseas Indian community, according to new estimates released by the United Nations, which said the number of migrants globally reached an estimated 272 million.


Helix invests Rs 50 crore in dental services brand Dentzz
Helix invests Rs 50 crore in dental services brand Dentzz - ETtech.com
The brand claims that it uses some of the advanced technologies including 3D CT-Scan, Digital Smile Design, T-Scan for bite accuracy, and laser dentis..




Apple iPhone 11 vs iPhone XR: Should you upgrade?
Apple iPhone 11 vs iPhone XR: Should you upgrade? - The Indian Express
Apple iPhone 11 is the latest "affordable" flagship in the market. But how does it compare to last year's iPhone XR? Here is the full rundown of how the two phones compare.


Wipro Consumer Care Launches Venture Fund To Invest In Startups
Wipro Consumer Care Launches Venture Fund To Invest In Startups - Inc42 Media
Wipro Consumer Care and Lighting has announced the launch of Wipro Consumer Care Ventures to invest in startups in the consumer brands space.




Here's how much top CEOs get paid in comparison to their employees
Here's how much top CEOs get paid in comparison to their employees - Moneycontrol.com
A cursory glance through the 50 Nifty companies showed that CEOs and MDs were paid anywhere between 4.2 times to 1052 times the median salary in FY 2018-19




What is Liberalised Remittance Scheme and what's it used for?
What is Liberalised Remittance Scheme and what's it used for? - Livemint
According to the prevailing regulations, resident individuals may remit up to $250,000 per financial year.The remitted amount can also be invested in shares, debt instruments, and be used to buy immovable properties in overseas market




Huawei launches Atlas 900, world's fastest AI training cluster
Huawei launches Atlas 900, world's fastest AI training cluster - ETTelecom.com
Chinese tech giant Huawei on Wednesday released Atlas 900, the world's fastest Artificial Intelligence (AI) training cluster which would help to make ..



The Future Of Travel: Hotel Game-Changers
The Future Of Travel: Hotel Game-Changers
Those wanting to know more about the shape of the travel industry of the future, should look to the finalists of the Radical Innovation competition, which is gearing up to announce its winner next month on 16 October.


You can now call the Google Assistant from any phone
You can now call the Google Assistant from any phone
The number, 0008009191000, will allow users to make a regular voice call that will be answered by the Google Assistant.It doesn't require any Internet connectivity. Calls made to this number will be free-of-charge and can be made any time




The loneliness of the delivery man
The loneliness of the delivery man - Livemint
Ferrying a Swiggy or Zomato delivery may earn just ₹30-40 per order. Is it fair?




Balancing Act: How Rohini Nilekani juggled motherhood and career pressures
Balancing Act: How Rohini Nilekani juggled motherhood and career pressures - CNBCTV18
She was a stay-at-home mother earlier so that she could raise her kids, and now Rohini Nilekani, founder-chairperson of Arghyam and co-founder of EkStep, is here to help working moms figure out how to follow her successful model.Get latest Entrepreneurship online at cnbctv18.com




Google's parental control software Family Link gains much-needed features
Google's parental control software Family Link gains much-needed features
Last year at Google I/O, Google introduced a host of new digital well-being tools aimed at helping people better manage their screen time, track app usage and configure their device's "do not disturb" settings. Today, Google is updating its suite of tools to include a new feature …


What One CEO Learned About Happiness From His Decade Of Non-Stop Travel
What One CEO Learned About Happiness From His Decade Of Non-Stop Travel
Cody Candee recently returned home after a decade of non-stop travel. Here's what he learned about living a happy and fulfilled life.


Best Fall Wine Festivals In North America You Don't Want To Miss
Best Fall Wine Festivals In North America You Don't Want To Miss
Toast autumn with some of North America’s best fall wine festivals.



Shivansh Sharma and Sumit Rajput are changing the concept of eCommerce with ShopValley
Shivansh Sharma and Sumit Rajput are changing the concept of eCommerce with ShopValley - The Statesman
When there are so many online stores that sell jewellery items and accessories, ShopValley makes unique and funky pieces that are being loved by the youth.




Big boys of hospitality beware! OYO enters the premium segment
Big boys of hospitality beware! OYO enters the premium segment - Business Today
Backed by the Japan-based SoftBank, OYO's strategy to forge into the upper midscale and upscale categories is driven by its strategy to tap into the big potential in these segments.


This non-profit start-up leverages the power of AI for the social sector
This non-profit start-up leverages the power of AI for the social sector - Business Standard
Wadhwani brothers-founded WIAI looks to use artificial intelligence for the benefit of cotton farmers, TB patients and underweight newborns




CCI keeping close watch on Ecomm's deep discounts
CCI keeping close watch on Ecomm's deep discounts
Ecommerce platforms, such as Amazon and Flipkart, are getting ready to launch big sales in the upcoming festival period.


Maruti Suzuki's 'Be Limitless' campaign celebrates real life heroes
Maruti Suzuki's 'Be Limitless' campaign celebrates real life heroes - Livemint
Made by advertising agency, Dentsu Impact, the film salutes the undying spirit of Bhupender Sharma.Created as a series, the new campaign also highlights the stories of real life heroes such as Mary Kom and Vikas Dimri




Famed Travel Expert Peter Greenberg Reveals Some Surprising Secrets
Famed Travel Expert Peter Greenberg Reveals Some Surprising Secrets
Peter Greenberg, one of the world's most noted travel experts, shares some insider's tips--and experiences--in getting the most out of your travels.




TradeBriefs Newsletter Signup
TradeBriefs Publications are read by over 10,00,000 Industry Executives
About Us  |  Advertise Privacy Policy    Unsubscribe

You are receiving this mail because of your subscription with TradeBriefs.
Our mailing address is GF 25/39, West Patel Nagar, New Delhi 110008, India

No comments:

Post a Comment