Blog Sree Vijaykumar | From the Editor's Desk Tata Motors signing up Lionel Messi as their brand ambassador is nothing short of a coup. The campaign execution itself was unique in that the team had just 4 hours of Messi's time, in which they had to shoot enough material to support 6 month's worth of TV, print, outdoor and digital campaigns. At a recent Social Media Week (Mumbai edition) keynote, Delna Avari (Head Marketing, Tata Motors) explained how various agencies planned meticulously and worked together to get this done. Messi himself was his professional self, signing off with a coy 'Namaste India'. Let's hope Tata Motors is able to up its 'cool co-efficient' through this association - Comment | |
DigitalOnline sale of antibiotics in India concerns WHO WHO concerned about online sale of antibiotics in India - According to the survey report, 2% of the respondents said they got their antibiotics online. The report further revealed that three quarter respondents thought colds and flu can be treated with antibiotics. Antibiotics are used to treat bacterial infections, whereas colds and flu are caused by viruses and therefore are not treatable with antibiotics. |
Telecom
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| TelecomIs India's Telecom About to be Shaken up? Bharti Airtel Ltd.’s Chairman Sunil Mittal said India’s richest man Mukesh Ambani is going to shake up the country’s telecommunication industry with the start of a $15 billion fourth-generation wireless service. The impending entry of Ambani’s Reliance Jio Infocomm Ltd. is set to force smaller operators to consolidate, Mittal said in an interview. Bharti Airtel -- India’s top wireless carrier -- has ramped up investment and is looking for opportunities to purchase spectrum from other companies, he said. |
| TelecomIndia's Jio delays 4G launch again SC to hear PIL against 4G licences to Mukesh Ambani-led Reliance Jio on Jan 12 - During the brief hearing, Solicitor General Ranjit Kumar told the bench that this case was different from the 2G case. |
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HRProfessional jobs market seeing recovery In India, professional jobs market making a substantive recovery after a major loss of confidence at the start of 2015. The Antal Global Snapshot by international recruitment firm, Antal International on the hiring and firing trends covering more |
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| HROverweight men face job bias tooOverweight men are just as likely as overweight women to experience subtle forms of discrimination when applying for a job or shopping at retail stores, says a new research. |
| HRAPEC Summit: GE makes India jobs, AIA turns accelerator Announced earlier this month, GE will supply India with 1,000 diesel locomotives and invest USD 200 million to construct a manufacturing facility in the eastern state of Bihar, which is expected to be completed by 2018... |
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