Blog Sree Vijaykumar | From the Editor's Desk Here's a classic 'gaffe turned into opportunity' story I was reminded of yesterday. This was a Chevy representative talking about a truck at the World Series during the presentation ceremony. In front of millions of viewers, he became a bundle of nerves and explained how the new vehicle had 'technology and stuff'. This led to a severe backlash on Twitter. The response from Chevy was wonderful and a lesson for so many brands (Are Snapdeal and Aamir Khan listening?). Here's the 2 minute case video. - Comment | |
Digital
TradeBriefs Publications are read by over 10,00,000 Industry Executives |
No comments:
Post a Comment