Editor's Picks - Ecommerce policy confusion | Political parties spent Rs 53 cr on FB, Google | To solve child malnourishment, India must first target child marriage.. & more

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'True Gen': Generation Z and its implications for companies Long before the term 'influencer' was coined, young people played that social role by creating and interpreting trends. Now a new generation of influencers has come on the scene. Members of Gen Z - loosely, people born from 1995 to 2010 - are true digital natives: from earliest youth, they have been exposed to the internet, to social networks, and to mobile systems. That context has produced a hypercognitive generation very comfortable with collecting and cross-referencing many sources of information and with integrating virtual and offline experiences. As global connectivity soars, generational shifts could come to play a more important role in setting behavior than socioeconomic differences do. Young people have become a potent influence on people of all ages and incomes, as well as on the way those people consume and relate to brands. More here Read TradeBriefs every day, for the top insights! Advertisers of the day Kellogg Executive Education: Kellogg's Senior Management Program | June 2019 | Enroll Now EMERITUS Institute of Management: Postgraduate Diploma in Innovation & Design Thinking program| Accepting Applications Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails. Get today's top stories here More Ecommerce stories More Digital stories More HR stories More Logistics stories More Marketing stories More Sports stories More Work stories More Life stories More Telecom stories More Finance stories More FMCG stories More IT stories Get today's top stories here

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